platform

What is your marketing legacy?

by Graham Brown on October 9, 2009

When your ad campaign is over? What then? Do you have to go back to your agency for your next fix? Is your marketing limited to the 90 day cycle? Skittles did very well in generating a lot of buzz with its awareness campaign but then what? Now it’s back to square one. Without a [...]

Be a Platform not a Product

by Graham Brown on October 3, 2009

Don’t fall in love with your product. Don’t fall in love with your campaign. Don’t fall in love with the big idea. Don’t fall in love with your agency. Do fall in love with the context. Do fall in love with your customer. Do fall in love with the community. Do fall in love. It [...]

Blyk – where it is going wrong

May 16, 2009

I won’t discuss numbers here – however you slice them there are going to be 2 sides. I’ll focus on the concept and for the sake of lessons learned what future outfits need to do to avoid the mistakes that Blyk has committed. As the blogosphere is a-chatter with Blyk this Blyk that it’s worth [...]

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