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See the full Youth Marketing presentation here
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I’m often asked do youth really care about who provides their mobile phone or which airline they travel with? These are industries that have Annoyvertized consumers to relegating their relationships to commodities.
How do brands such as Red Bull [...]
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See the full Youth Marketing presentation here
Want ideas & visuals for your next Youth Marketing presentation?
When Pepsi made the decision to go big or go home in the 60s, it needed a new way of thinking – a paradigm shift [...]
50 Youth Marketing Keywords You Need to Know PART FOUR (Graham Brown mobileYouth.org)
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Here’s the problem ~ feel free to share the graphics & slides
…think of the problem as a pipeline
which is caused by this…
industrial education to serve an industrial society
industrial marketing serves industrial companies
brand owners and managers around the world think…
so any surprise this is how the real owners react…
But fear not! This is what “they” are [...]
