PR

Last week we blogged on Pepsi‘s departure from the rather staid world of high viz TV and print advertising in dumping agency BBDO. The brand, however, couldn’t have had a quicker baptism in the modern twitterverse than the backlash from it’s rather ill-thought out suicide themed advertisements (death of a calorie). Okay, kids may love [...]

Why (micro) blog?

by Graham Brown on November 14, 2007

Interview with Helen Keegan and Mike Butcher – 2 prominent London bloggers [youtube Elhism9mmTU]

Blogging the Brand

November 13, 2007

Interview with Ged Carroll from Waggener Edstrom [youtube GX048d9Tq1o]

Read the full article →