You spent your whole marketing career trying to make your customers like you but overlooked the inconvenient truth that somewhere out there was a group of fans who already loved you.
If you’re going to Boil the Ocean, make sure you have plenty of gas.
Building the passion center means breaking the cycle of hand-to-mouth in which [...]
New Presentation by Graham Brown (at foot of post)
“Brand Management is So 1999″ Seth Godin
The reason why there’s always a place for celebrities is because there will always be lazy brand managers.
Sponsorship is easy – it means buying your way into youth attention. Celebrity means you can easily remove the discomfort of the “marketing problem” [...]
Just released! Following our successful 2009 tour, we’re putting together a tentative tour itinerary to share mobileYouth updates on trends and youth marketing insights for 2010. Here are the initial dates. If you want mobileYouth to speak/present at your conference/company or seminar then contact us here in first instance and let’s get talking. As you [...]
(DOWNLOAD) All 50 Youth Marketing Keywords You Need to Know
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All 50 Keywords featured in this full powerpoint available for download from Slideshare.
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Summary of my Understanding Mobile Youth Workshop @ The Prepaid Mobile Summit IIR 22-25 September 2008 in Prague.
Mobile Youth Workshop Q3 2008
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Note contains video not available on Powerpoint. MobileYouthNet to view on the street videos in full.
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We hear a lot about youth not spending like they used to on music. Change it appears has not favoured the record industry. However, one can’t deny innovation such as Radiohead’s flexible charging models and the subsequent fan response as a vindication that while the charging models may be suspect, the $250 billion mobile youth [...]
