presentation

Trends 101 – new presentation by Graham Brown

by Graham Brown on April 20, 2011

New 130 slide presentation by Graham Brown of mobileYouth covering 10 years of work in the field. 101 Trends shared in this slide deck including: * Social Thinking * Content vs Context * Paid vs Earned Media * Brand Democracy * Fanspotting * Youthsourcing How to download the presentation (on MobileYouthReport.com)

mobileYouth around the world – weekly digest April 19, 2011

by Graham Brown on April 19, 2011

mobileYouth Asia Trendwatch: Looking at female BlackBerry users in India This trend is part of our latest presentation series – Reclaimed. http://www.mobileyouthreport.com/reclaimed Reclaimed is aimed at mobile handset manufacturers. In this series we explore the key social drivers of today’s youth and how the mobile phone fits into their daily social lives. Reclaimed looks at [...]

mobileYouth around the world – weekly digest April 8, 2011

April 8, 2011

Research Manager Wanted We’re looking for outstanding individuals to help grow our North American business * Regions covered (Mexico/Canada/USA) * Domain – telecoms, social media, marketing, advertising, cell phone culture, youth marketing * Role – Research & Trends Manager This opportunity is a research position * Regional research manager * Presentation * Running workshops both [...]

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MobileYouth Presentations to Download

April 1, 2011

As you know we’re always knocking out presentations. Trouble is keeping up with the latest ones – it’s a challenge even for ourselves let alone the countless mails we get for the latest presentation download details. That’s why as of today we’re making our presentations available in one centralized place for MobileYouthReport subscribers. Check out [...]

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Why Many-to-Many Matters

January 13, 2011

If you’ve been following our Youth Mobile Age series then you’ll be pleased to hear that part 4/5 is out today. This presentation shares 10 key trends that are shaping the shift from one-to-one marketing to a new era of many-to-many.

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Youth Mobile Age Part 3 is out now… download it

January 11, 2011

10 Key Youth Trends 2011 – Part 3/5 Paid to Earned Media If you’ve been following the Youth Mobile Age series you’ll know we have 5 parts to share with you over the coming weeks. Here’s part 3 which is all about Paid to Earned Media.You can download the presentation here. 10 Key trends featured [...]

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Youth Mobile Age Part 2 is out now… download it

January 4, 2011

If you’ve been following the Youth Mobile Age series you’ll know we have 5 parts to share with you over the coming weeks. Here’s part 2 which is all about Social Thinking. You can download the presentation here. 10 Key trends featured in this section are: 11. Social Thinking 12. Social Currency 13. Social Tools [...]

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Youth Mobile Age

December 30, 2010

We’ve just launched a new website to celebrate the arrival of a new 5 part presentation produced by mobileYouth and some industry friends. It’s called the Youth Mobile Age. The 5 parts cover youth mobile culture as follows:

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How can Nokia regain its youth market position?

July 15, 2010

What does Nokia need to do to reconnect with youth? In the following presentation mobileYouth talked to youth to provide the stories behind the data.

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How can Nokia recapture the youth segment?

June 16, 2010

A new webinar presented by Graham Brown and Ben Leis of mobileYouth. We’ll be taking a health check on the Nokia brand from the youth perspective and answering the following questions: * How is Nokia losing ground to Blackberry in the student segment? * Where should Nokia focus now? * Where are the key bottlenecks [...]

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