The C Word

By Graham D Brown
Your biggest challenge today as a marketer isn’t asking “how do we engage youth?” but asking “how do we remove the internal barriers that prevent us engaging youth?”. Your biggest sale is the internal one and your competitor your own organization.
Advance apologies for its use but I will mention the C-Word.
The C [...]

2010 Youth Trends Report (Preview)

Preview copy of the 2010 Youth Trends presentation now available. We’re offering a preview because we’re *still* waiting for our tech support to switch the DNS and make Youth Research Partners active. Guess New Years was a little hard on them. So, in the meantime enjoy a taster of what’s to come. The original contains [...]

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Download Youth Marketing Presentations for Free

One by one we’re sharing our powerpoint files on the new Youth Research Community: mobileYouthnet. Why keep them on our hard drive? Better out there in the cloud for you to rip & share. Here’s an example of what’s on offer for free download.

Now I Can Drink Me – 12 Future Youth Marketing Trends Here [...]

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Mobile Youth Net – the youth research community

MobileYouthNet.com : We’ve been running this in Alpha for some time, so now we’re moving it up to Beta and testing it with our community. With over 800 people now signed up, we’re looking to make a more significant commitment to creating a valuable youth research community. We have so much content on our hard [...]

Youth Marketing Presentations – free downloads

Steal these ideas from Graham Brown’s Facebook account

Youth Marketing Presentations – ideas, visuals and prompts (60 in total) – Enjoy! They’re all free to use as you wish as long as you cite mobileYouth appropriately.
Remember, Genius Steals…

Steal these pictures!
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Speaking @ MWC Barcelona 09

mobileYouth is presenting as a part of NTT DoCoMo Japan’s session on Thursday 19th
If you are in Barcelona and/or are interested in this session material, ping me on twitter or contact me here
I’ll be presenting our research findings, video insights and key takeaways for 2009 trends.
Here is the official session overview 0930-1230.

At the Mobile World [...]

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Beware the “Value Chain”

A wise old owl once told me to beware of Doctors that don’t water the plants in their surgeries. Not only were my doctor’s bonsai as barren as the plains of the Serengheti but he also smoked. Another story… back to youth.
We should also be wary of pundits that stand up at conferences presenting the [...]

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