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A new youth marketing presentation. (see below)
“Congratulations” read the letter, “Your photo submission has been approved and will appear on Jones Soda bottles soon.”
Like most teenagers her age, recognition by the products and brands that touch her life was narrowly confined to advertising, promotions and unsigned birthday cards. To “win” something or to feel that [...]
* the SkinnyCorp method for creating online awesomeness (Google Video)
* A User’s Guide to 21st Century Economics (HarvardBusiness)
* Threadless Founders Jake Nickell and Jeffrey Kalmikoff Crowdsource Their Way Into Our Hearts (LA Weekly)
* Emily the Strange Comics labels on a Jones Soda Limited Jones (myJones)
* Gen Y Says: “I Want My Social TV!” (ReadWriteWeb)
* What [...]
* Awesomeness. skinnyCorp creates communities including the #1 most … (skinnycorp)
* the SkinnyCorp method for creating online awesomeness (Google Video)
* A User’s Guide to 21st Century Economics (HarvardBusiness)
* Threadless Founders Jake Nickell and Jeffrey Kalmikoff Crowdsource Their Way Into Our Hearts (LA Weekly)
* Emily the Strange Comics labels on a Jones Soda Limited Jones: myJones: [...]
* What Would a Millennial Do? A Millennial Designed Campaign (Millennial Marketing)
* The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations (Tony Bates)
* Interview With Threadless Founder & CEO (Coty Gonzales)
* What is Connect + Develop? (Connect + Develop)
* People Can’t Tell [...]
* People Can’t Tell You What They Want – and nine other design research myths. (Slideshare)
* Digital Darwinism will change the marketing ecosystem for Brand Managers (Hard Knox Life)
* Pushing the Limits of Crowdsourcing (BusinessWeek)
* When the hive mind works, it’s a beautiful thing. (Slate)
* Can Crowdsourcing kill Outsourcing? (Outsourceportfolio)
* Cellphones tap wisdom of the [...]
The Idea Cloud is out there – make it rain! No longer can we rely on strict dividing lines between product development and marketing – they need to become part of the same cyclical process. This is the holy grail of “dialogue” that agencies are seeking – a conversation with the consumer that has a [...]
* Yahoo-crowdsourced cup ramen from Maruchan (CScoutJapanBlog)
* High School Kids Develop Program For Scion For Big Bucks (CollectiveConversation)
* (Exclusive) Uniqlo – Ask your customers ! (TRENDBIRD)
* This Is So We (PsychologyToday)
* Uniqlo Asks Their Customers (PSFK)
* Youth entrepreneurialism shines at Best Buy (Slideshare.net)
* Generation Y Marketing Insights » Gen Y Prefers Crowd Wisdom Over Experts [...]
* Schoolgirls lead the way ahead of 2012 games (Telegraph Finance)
* New institute to explore how world’s poor use technology to spend, store and save money (Putting People First)
* Invent-a-Game: Kids Design Online Game For Cash Prize (Impact Lab)
* Threadless – the crowdsourcing company (The Equity Kicker)
* Community 2.0: Juicy Campus (Fallon Planning)
* Custom-made chocolate [...]
* Crowdsourcing: Everything Old is New Again, and Again (BL Ochman’s Weblog)
* Nokia Build, this is going to be huge (Pat Phelan)
* Crowdsourcing the sales force (Springwise)
* Crowdsourcing: Everything Old is New Again, and Again (Advertising Age)
* Co-creation, communities and researching the benefits (Nokia Conversations)
* More Craft Videos (PSFK)
* The Faces of Crowdsourcing (PSFK)
* Co-creation [...]
