You can now access short bites from our Youth Marketing Handbook in the form of individual chapters. This week, we’re revisiting Context (see earlier post on Context) and focusing on the shift from Content to Context. What does this mean to youth marketers? We sometimes use Lego bricks in client presentations to illustrate the difference [...]
product
In this trend update we look at Ford’s model of Youthsourcing and how that can be applied to mobile companies.Under the stewardship of ex Scion COO Jim Farley, Ford has focused on redefining the marketing and product development of its Fiesta. By combining these two often disparate company functions Ford has created a robust Youthsourcing model that challenges traditional concepts of innovation and engagement.
