Don’t fall in love with your product. Don’t fall in love with your campaign. Don’t fall in love with the big idea. Don’t fall in love with your agency. Do fall in love with the context. Do fall in love with your customer. Do fall in love with the community. Do fall in love. It [...]
products
It’s 8am. I’m standing outside a faceless brick warehouse on the North side of a Chicago suburb in the freezing April rain. Still wrestling with the yoke of jetlag from 3 hops through London, New York and Toronto my brain, in an attempt to call it off and spend the morning in a warm, fuzzy [...]
