psychology

African Storyteller of Youth Mobile Culture Wanted

by Graham Brown on March 4, 2011

See Also * MobileYouth Africa Hi, my name’s Graham Brown and I’d like to make a personal appeal to our friends in Africa. As of March 2011, our African business base has grown considerably. You only need to look at the numbers to understand that this a market of real mobile opportunity. 10 years ago [...]

5 lesser known youth facts

by Graham Brown on September 20, 2009

There are plenty of myths that have infiltrated the received industry wisdom about who youth are and what motivates them. Check out these 10 for starters (and these here as well). Here are a few lesser known truths: 1) Youth are the most psychologically robust generation when it comes to the impact of the recession. [...]

Is your marketing telling a story about the brand or the customer?

June 18, 2009

Marketing is all about storytelling because storytelling has, since the era of the spoken word and the hunter gatherers huddled around the campfire, been the most effective way of communicating meaning and change to others. So often we reduce marketing to the features, the product. How successful would parents be if they instructed their kids [...]

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