There are plenty of myths that have infiltrated the received industry wisdom about who youth are and what motivates them. Check out these 10 for starters (and these here as well).
Here are a few lesser known truths:
1) Youth are the most psychologically robust generation when it comes to the impact of the recession.
2) Tweens exert [...]
Paid Music’s Slippery Slope
Teen paid music consumption continues its downward slope. NPD reports that 13-17 yr olds consumed 19% less paid music in 2008 than in 2007. Interest in music, however, fails to wane with more teens listening to online radio than ever (now at 52% compared to 38% one year earlier). (Source Marketing Charts)
And [...]
Storytelling the recession
It is hard to imagine how youth live in the world under recession. To serve as an eye opening experience to viewers, a team of young students tell their story of struggling with the challenges, a story which has become our own. (Debaird)
Students as advertisers
Eliciting the ideas of students for brand marketing may [...]
A new youth marketing presentation. (see below)
“Congratulations” read the letter, “Your photo submission has been approved and will appear on Jones Soda bottles soon.”
Like most teenagers her age, recognition by the products and brands that touch her life was narrowly confined to advertising, promotions and unsigned birthday cards. To “win” something or to feel that [...]
