Graham Brown talks to Helge Tenno from Screenplay Norway on customer innovation in a platform neutral world of post-digital. Radio audio located at bottom of post. Helge’s presentation below:
Post Digital Marketing 2009
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Paid Music’s Slippery Slope
Teen paid music consumption continues its downward slope. NPD reports that 13-17 yr olds consumed 19% less paid music in 2008 than in 2007. Interest in music, however, fails to wane with more teens listening to online radio than ever (now at 52% compared to 38% one year earlier). (Source Marketing Charts)
And [...]
Graham Brown from mobileYouth talks to Dusan Hamlin from Inside Mobile about how agencies are using mobile music to reach out to young consumers
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