This episode’s guest is Mark Sperling, action sports and youth marketing specialist @ Group Y. Graham talked to Mark about what exactly brands need to do to enter into the action sports scene and make a lasting impact, the players involved in making it happen and the commitment that needs to come from all angles. [...]
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Graham Brown talks to Helge Tenno from Screenplay Norway on customer innovation in a platform neutral world of post-digital. Radio audio located at bottom of post. Helge’s presentation below: Post Digital Marketing 2009 Click the play button to listen to the podcast
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We are a research advisory firm founded in 2001. We help companies understand and connect with youth to developer better customer insights, innovation and marketing. We publish the annual mobileYouth report and conduct bespoke research projects. We also build bridges between the marketing world and youth (see the Youth Marketing Academy)
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Interview with Graham Brown
