red bull

Cool Youth Brands List on Twitter

by Graham Brown on October 30, 2009

Find out more about youth branding and youth marketing in our 2 new Books The Youth Marketing Handbook Influence: A Marketer’s Guide From Monster Energy Drinks to Jet Blue – here’s a list of the brands we love here at mobileYouth on Twitter so you can easily keep up with the trends. NEXT GEN BRAND [...]

Do vs Say

by Graham Brown on October 8, 2009

The above slide is a quote from Peter Van Stolk on what it means for youth brands to be “authentic”. Years ago, being “authentic” meant hiring a clever ad agency to concoct spin. Youth today, however, have pretty good bulls**t detectors. That’s why you’ll rarely see youth at the tiller of a successful advertising agency. [...]

Who are your Passionistas?

September 30, 2009

Notice how outstanding brands like Monster Energy, Vans, Red Bull, Jet Blue, Apple, Nike and Jones Soda are confident in standing for their values? That’s because they’re not focusing on the 100% we call “the market” but the 10% who are already sold on their product. Saying “no” more often is the best advice a [...]

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CC1: What can Sodas teach Handsets?

August 20, 2009

Soda Week Put some fizz into your youth marketing. This week is Soda Week @ mobileYouth. Check out our earlier Upstart Radio conversation with Victor Nguyen Long from 72 and Sunny (audio podcast available here). Also, what do youth think of Sodas? Here’s a snippet of our research with Chidi’s review of Red Bull from [...]

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What Youth Think: Chidi on Red Bull

August 19, 2009

Ok, so this week it’s soda week on mobileYouth. Check out our Upstart Radio interview with Victor Nguyen Long from 72 and Sunny (formerly Red Bull and Coke). Now to our youth reviewers from What Youth Think. This time it’s Chidi’s review of Red Bull – live and direct. For more reviews from What Youth [...]

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Now I can drink me – chapter 4 draft – Heretical Soda

June 25, 2009

via facebook.com Where do Ethiopians learn to drive in the snow? This was one of the many questions going through my mind as my faithful accomplice drove through ice and the terror of whiteouts as we diligently plowed our way high into the mountains. The answer was they don’t, Mohammet was the only taxi driver [...]

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mobileYouth @ The Red Bull 1976 Games – 5 Lessons in Youth Marketing

May 21, 2009

Utterly Awesome! The Red Bull 1976 Games. Thanks to Mike Poz @ Red Bull for inviting me down to the games to get an insight into how Red Bull goes about building dialogue with its customers and to Aaron, Greg, OC and the RB crew for their hospitality. Here’s my video report: ENJOY! Slideshare presentation [...]

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Platforms

March 24, 2009

See the full Youth Marketing presentation here Want ideas & visuals for your next Youth Marketing presentation? I’m often asked do youth really care about who provides their mobile phone or which airline they travel with? These are industries that have Annoyvertized consumers to relegating their relationships to commodities. How do brands such as Red [...]

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50 Youth Marketing Trends for 2009 (Part One 1-25)

December 17, 2008

Enjoy the presentation, it’s all drawn from my (Graham Brown) own writing over the recent years and compiled into forecasts for 2009. Ping me on twitter if something sparks your interest PART 1: 50 Youth Marketing Trends for 2009 by Graham Brown mobileYouth.org View SlideShare presentation or Upload your own. (tags: youth marketing) Technorati Tags: [...]

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Acid House, NRG and Youth Marketing 1989

December 11, 2008

Let’s talk about Dave Dave’s not his real name. He might be you, he might be someone you know. But he’s out there. But we’re not interested in Dave now – he’s successfully buried somewhere in the advertising or marketing world. We want to know about Dave then. “Then” was 1989, approaching the “Summer of [...]

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