Marketing Stunt
Red Bull’s street marketing campaign in New York’s Time Square treated spectators to a crazy race. What marketing stunt will Red Bull think of next? (Graham Brown @ mobileYouth)
Five Lessons
The Red Bull 1976 Games at Copper Mountain had many lessons on youth marketing. The author points out 5 things that can be learned from [...]

Utterly Awesome! The Red Bull 1976 Games. Thanks to Mike Poz @ Red Bull for inviting me down to the games to get an insight into how Red Bull goes about building dialogue with its customers and to Aaron, Greg, OC and the RB crew for their hospitality.
Here’s my video report: ENJOY!

Slideshare presentation
mobileYouth @ Red [...]

See the full Youth Marketing presentation here
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I’m often asked do youth really care about who provides their mobile phone or which airline they travel with? These are industries that have Annoyvertized consumers to relegating their relationships to commodities.
How do brands such as Red Bull [...]

Enjoy the presentation, it’s all drawn from my (Graham Brown) own writing over the recent years and compiled into forecasts for 2009.
Ping me on twitter if something sparks your interest
PART 1: 50 Youth Marketing Trends for 2009 by Graham Brown mobileYouth.org
View SlideShare presentation or Upload your own. (tags: youth marketing)

Technorati Tags: youth marketing, mobile marketing, [...]

Let’s talk about Dave
Dave’s not his real name. He might be you, he might be someone you know. But he’s out there. But we’re not interested in Dave now - he’s successfully buried somewhere in the advertising or marketing world. We want to know about Dave then.
“Then” was 1989, approaching the “Summer of Love” in [...]

OK, if you can forget the taurine issue for a minute - you’ll see that Red Bull are the gold standard of youth marketing.
What is it that Red Bull does right?
* 1) With few exceptions, Red Bull doesn’t taint its brand with overt direct marketing employed by its rivals. It’s not common sense, but then [...]

If you want to see how youth marketing will look in 5 years time, look no further than these inspirational examples.

Summary: Why should you consider social values?
1) Direct marketing (especially display advertising) is less effective with youth
2) To engage youth you need to create
3) Youth are increasingly buying brands as a result of their associate [...]

Marketing is no longer something you do to youth, but something you do with them (mobileYouth report 2008)
Step out the ivory tower a minute, forget direct marketing or social media and take a look at the world of the young consumer and, importantly, what works. Take a look at what youth are actually saying about [...]

by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #6) If you want to change your results, change your measurements
7) Sustainable brands ignore common sense - the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing what works - [...]

by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown

<Back to Law #5) Challenge your internal language
6) If you want to change your results, change your measurements
Ultimately it all comes down to Your choice of metric.
I’ve been a long time proponent of integrating long term business metrics alongside [...]