When you talk about the amazing things a brand can achieve, few will mention sponsoring a music festival or buying the time of a celebrity to endorse your brand. That’s because these are the easy options, they’re lazy. Lazy brands create content not the context the customers so desire – i.e. lazy brands make the [...]
From Monster Energy Drinks to Jet Blue – here’s a list of the brands we love here at mobileYouth on Twitter so you can easily keep up with the trends
NEXT GEN BRAND LIST
To follow the list click here and the follow button (you’ll need a twitter account to do this). If you don’t you can [...]
The above slide is a quote from Peter Van Stolk on what it means for youth brands to be “authentic”.
Years ago, being “authentic” meant hiring a clever ad agency to concoct spin.
Youth today, however, have pretty good bulls**t detectors. That’s why you’ll rarely see youth at the tiller of a successful advertising agency. There’s a [...]
Notice how outstanding brands like Monster Energy, Vans, Red Bull, Jet Blue, Apple, Nike and Jones Soda are confident in standing for their values? That’s because they’re not focusing on the 100% we call “the market” but the 10% who are already sold on their product.
Saying “no” more often is the best advice a manager [...]
Free Ebook giveaway time – “How to grow a grass roots movement” for youth marketers. You can download the book from mobileYouthnet (sign up required if you aren’t a member already) for free!
It’s an easy-to-read 8 page ebook you can polish off in your lunch break. Insights into how youth brands like Jones, Red Bull [...]
Upstart Radio by Graham Brown
Following on our conversation last week about Red Bull and Coke with 72 and Sunny’s Victor Nguyen Long, we’re hot on the pursuit of brands that made it big through growing a grass roots movement.
ESPN X Games is a great example of a building a grass roots movement for youth brands [...]
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Answer: you don’t.
Yesterday I had a great conversation with Claire Lamont from Smak. To put this into context, I met Claire when both of us were leaving our respective presentations for a large mobile company based near Toronto earlier this year. We got chatting about the challenges facing non-traditional agencies in convincing large brands to [...]
Soda Week
Put some fizz into your youth marketing. This week is Soda Week @ mobileYouth. Check out our earlier Upstart Radio conversation with Victor Nguyen Long from 72 and Sunny (audio podcast available here). Also, what do youth think of Sodas? Here’s a snippet of our research with Chidi’s review of Red Bull from What [...]
Ok, so this week it’s soda week on mobileYouth. Check out our Upstart Radio interview with Victor Nguyen Long from 72 and Sunny (formerly Red Bull and Coke). Now to our youth reviewers from What Youth Think. This time it’s Chidi’s review of Red Bull – live and direct. For more reviews from What Youth [...]
Upstart Radio by Graham Brown
If you want to see both sides of the coin when it comes to connecting with customers, Victor Nguyen Long from acclaimed agency 72 and Sunny probably knows more than most having worked with both Red Bull and Coke in his previous lives. Brands & people featured in this episode [...]
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