red bull

Acid House, NRG and Youth Marketing 1989

December 11, 2008

Let’s talk about Dave Dave’s not his real name. He might be you, he might be someone you know. But he’s out there. But we’re not interested in Dave now – he’s successfully buried somewhere in the advertising or marketing world. We want to know about Dave then. “Then” was 1989, approaching the “Summer of [...]

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5 reasons why Red Bull is the gold standard of Youth Marketing

November 24, 2008

OK, if you can forget the taurine issue for a minute – you’ll see that Red Bull are the gold standard of youth marketing. What is it that Red Bull does right? * 1) With few exceptions, Red Bull doesn’t taint its brand with overt direct marketing employed by its rivals. It’s not common sense, [...]

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Cause and Connect:10 inspiring case studies how Youth Brands use good causes to sell

November 21, 2008

Need youth marketing speakers for your event? A global business development and knowledge share network for youth marketing and youth research agencies Key youth marketing recommendations for mobile companies Need powerpoint presentations on Youth Marketing and Mobile Trends? If you want to see how youth marketing will look in 5 years time, look no further [...]

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Kill your campaign: 3 youth marketing strategies that actually work

November 19, 2008

Want to learn more about successful strategies for the youth market? Download our free guide: The Youth Marketing Handbook Marketing is no longer something you do to youth, but something you do with them (mobileYouth report 2008) Step out the ivory tower a minute, forget direct marketing or social media and take a look at [...]

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Law 7 – Ignore common sense: mobileYouth.org’s 7 laws of youth marketing

November 1, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #6) If you want to change your results, change your measurements 7) Sustainable brands ignore common sense – the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing [...]

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Law 6 – If you want to change the results, change the metrics: mobileYouth.org’s 7 laws of youth marketing

October 31, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #5) Challenge your internal language 6) If you want to change your results, change your measurements Ultimately it all comes down to Your choice of metric. I’ve been a long time proponent of integrating long [...]

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Law 5 – Challenge your internal language: mobileYouth.org’s 7 laws of youth marketing

October 30, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #4) Make the internal business case for youth 5) Challenge your internal language. Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages. See this [...]

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Law 4 – Make the internal business case for youth: mobileYouth.org’s 7 laws of youth marketing

October 29, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #3) Build a dialogue using the right channels 4) Make the internal business case for youth “We’re not a youth brand!” is the classic statement of disconnect. As the BBC strives to find mid teen [...]

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Great Brands, Uncommon Sense and Communication with Youth (EA)

October 27, 2008

by Graham Brown Youth marketing is always redefining the parameters of what is acceptable. Bright individuals will always push the envelope however there will always be a marcomms department to keep them in check. That was one of the themes of my recent presentation to Vodafone on Youth, Loyalty and Trust and follows on from [...]

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RedBull – Not a Drink but a Youth Brand with Uncommon Sense

October 14, 2008

Red Bull brand and marketing strategies are discussed in more detail in free-to-download ebook: the Youth Marketers Handbook Great thing about Red Bull is, whether you can stomach the taste or not, it’s doing something different about connecting with its consumers. Rather than investing heavily into technology or above the line marketing the brand marketing, [...]

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