On June 15, 2009,
in News,
by Sergio Tapia Gutierrez
Social media alone doesn’t create Youth Movements.
Recently activist networks like ThinkMTV and YouthNoise are having a low number of people signing up compared to MySpace and Facebook. So what is the secret ingredient? Best Buy’s @15 project has shown that you need to have dedicated resources, constant updating and a solid community management system in [...]
On November 16, 2007,
in News,
by Graham Brown
Red Bull have known for some time know how effective peer based recommendation and partnerships with student ambassadors can be. It’s a strategy that isn’t limited to FMCG products.
Airline JetBlue is also trying its hand at leaning on the power of the campus. JetBlue recently launched a programme to promote its cheap fares to college [...]
