If you want to engage youth you have to show them you care. Here’s the difference between “say” and “do”. Anybody can donate 1% of their profits to a social cause. Anybody can sponsor a good social program. So everybody is.
Showing you care means going the extra mile. Boost Mobile & Orange could have so [...]
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A few years ago you could walk into an agency meeting, the kind where ad men sat around in black polo shirts, and the focus would be on the “big idea”. What is the “big idea” for this product?
BIG was a good word. BIG stories meant BIG publicity meant BIG budgets. No brand ever wanted [...]
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When Nik Kamen strolled confidently into the launderette to the opening and inimitable riffs of Marvin Gaye’s “Head it through the grapevine” an advertising icon was born. Levi’s Stripping to his boxer shorts to the amazement of onlooking [...]
50 Youth Marketing Keywords You Need to Know PART FOUR (Graham Brown mobileYouth.org)
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