relevance

They don’t care what you know unless they know that you care

by Graham Brown on November 14, 2009

If you want to engage youth you have to show them you care. Here’s the difference between “say” and “do”. Anybody can donate 1% of their profits to a social cause. Anybody can sponsor a good social program. So everybody is. Showing you care means going the extra mile. Boost Mobile & Orange could have [...]

Don’t be good, be relevant

by Graham Brown on October 27, 2009

When was the last time you bought a Cadillac?

October 2, 2009

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The Future of Storytelling

October 1, 2009

A few years ago you could walk into an agency meeting, the kind where ad men sat around in black polo shirts, and the focus would be on the “big idea”. What is the “big idea” for this product? BIG was a good word. BIG stories meant BIG publicity meant BIG budgets. No brand ever [...]

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Relevance

March 25, 2009

See the full Youth Marketing presentation here Want ideas & visuals for your next Youth Marketing presentation? When Nik Kamen strolled confidently into the launderette to the opening and inimitable riffs of Marvin Gaye’s “Head it through the grapevine” an advertising icon was born. Levi’s Stripping to his boxer shorts to the amazement of onlooking [...]

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