Report

From Share of Market to Share of Customer

by Graham Brown on February 21, 2011

Mobile’s Next Growth Story A lot of talk is dedicated to “engaging youth” yet what exactly is engagement and what does it mean to us in marketing and product development? Arjun Gupta, 21 from New Delhi empties his pockets to show off 3 mobile phones. That doesn’t include the Blackberry Javelin he carries conspicuously in [...]

Mobile Youth TV #3: Pricing Strategies and Churn

by Freddie on September 6, 2010

Mobile operator price wars are nothing new. From Indonesia to India and now Kenya. We look at operator price wars in the three markets and draw on learning from them. How do these price wars unfold? How do they affect operators and their KPIs? How do they affect youth mobile behavior?

Youth Mobile Trends Indonesia

April 28, 2010

With over 70 million youth in Indonesia owning a mobile phone, this is one market on the move. Not just in terms of top line numbers but also how Blackberry and Twitter are developing key Beachheads of influence within the youth segment. This page has now been updated: Presentations Reclaimed is a new series of [...]

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Mobile Youth Malaysia

February 25, 2010

From MobileYouthReport.com DOWNLOAD the presentation today If you’re interested in Malaysia check out the Mobile Youth Conference in Kuala Lumpur March 2010 3 Key Points featured in the Slides: 1) Malaysia is Stable. Of all the South East Asian mobile youth markets, Malaysia remains stable with positive revenue growth forecast 2009-2012. 2) Changing the growth [...]

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Free report and seminar on Latest Youth insights from DoCoMo Japan at MWC Bareclona

February 11, 2009

Mobile World Congress Seminar Thursday 19th Feb ~ Hall 5, Level 3, Room 8 “Youth and Mobile – Global Insights” Seminar 0930-1200 featuring research, insights, video and gadgets from MSRI, DoCoMo Japan, Disney, Telefonica, mobileYouth and the GSMA Panel Session hosted and moderated by Graham Brown (mobileYouth) Attendees will be able to get a free [...]

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Mobile Youth Consumers – Report

August 6, 2008

As a sneak preview of our upcoming 2008 mobileYouth report out next week let me share with you some video of on the street insights into mobile Youth consumers. “It breaks my heart” says one 18 year old about mobile operators marketing to him. “You get all happy thinking that someone loves you, then you [...]

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