New research conducted by mobileYouth with OpinionPanel Research in the UK reveals the influential student population are most passionate about the Apple brand and are bored with LG & Motorola. More insights shared below in the presentation:
What Do Uk Students Think Of Mobile Handset Brands?
View more presentations from Josh Dhaliwal.
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New Today: Mobile Youth in Emerging Markets – 10 page ebook PDF
Covering India, China & South Africa – a look at the 1.1 billion youth that offer a glimpse into the future of youth marketing here today. Download it free today @ mobileYouthnet (the youth research community).
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Crowdsourcing and Worth of Mouth
Can customer created ads generate word of mouth marketing? Unilever is holding a contest where viewers can film their own TV Spot for Axe’s Hair Crisis product line, with rewards going as high as 60,000$. (Source Todd Wasserman @ BrandWeek)
When communities build multimillion dollar companies.
“Threadless” CSO, Jake Nickell talks about how [...]
Sneak preview from the 2009 mobileYouth report
Mobile Industry – Winning and Losing Relationships
View more presentations from Graham Brown. (tags: apple mobile)
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Mobile Shift by mobileYouth.org
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Less and less people have been subscribing to wireless services within the last years. In 2006, 19 million subscribers were added to the then already existing 226 million, a number that is clearly below the count of new subscribers added the year before, which amounted to 25 million. One reason for the drop is the [...]
In a survey conducted by McCann Worldgroup Thai teenagers were asked about their favourite form of media. The results – Internet and mobile phone take up the two top ranks, followed by TV in third place.
This outcome could be interpreted as a shift from traditional to more innovative and interactive media, and while it [...]
