Crowdsourcing and Worth of Mouth
Can customer created ads generate word of mouth marketing? Unilever is holding a contest where viewers can film their own TV Spot for Axe’s Hair Crisis product line, with rewards going as high as 60,000$. (Source Todd Wasserman @ BrandWeek)
When communities build multimillion dollar companies.
“Threadless” CSO, Jake Nickell talks about how [...]
Sneak preview from the 2009 mobileYouth report
Mobile Industry - Winning and Losing Relationships
View more presentations from Graham Brown. (tags: apple mobile)
Mobile Shift by mobileYouth.org
View more presentations or upload your own. (tags: mobile youth)
More of our presentations on slideshare
mobileYouth is presenting as a part of NTT DoCoMo Japan’s session on Thursday 19th
If you are in Barcelona and/or are interested in this session material, ping me on twitter or contact me here
I’ll be presenting our research findings, video insights and key takeaways for 2009 trends.
Here is the official session overview 0930-1230.
At the Mobile World [...]
Despite having lived in Tokyo, set up offices in India, travelled all over South East Asia and the Himalayan region I’ve never actually set foot in China. Who knows? Yet, undeniably, China’s legion of 240 million mobile owners under 30 yrs old has a significant bearing on the shape of the mobile phone industry and [...]
Less and less people have been subscribing to wireless services within the last years. In 2006, 19 million subscribers were added to the then already existing 226 million, a number that is clearly below the count of new subscribers added the year before, which amounted to 25 million. One reason for the drop is the [...]
In a survey conducted by McCann Worldgroup Thai teenagers were asked about their favourite form of media. The results – Internet and mobile phone take up the two top ranks, followed by TV in third place.
This outcome could be interpreted as a shift from traditional to more innovative and interactive media, and while it [...]