rim

Should RIM focus on BBM not BBM music?

by Graham Brown on September 5, 2011

flickr (c) moomy The following article reports on RIM’s move into music with the new BBM music service. RIM is increasingly tasked with finding new growth stories to extend success services like BBM and 2) expand their popularity with the key youth Beachhead We believe that RIM’s success lies in developing the youth Beachhead but [...]

Hey Nokia! Remember Me?

by Graham Brown on June 24, 2010

A new Youth Research Partners presentation by Graham Brown: Featuring insights from UK, USA, China, Finland, Turkey, Spain, Indonesia and Malaysia

CC1: What can Sodas teach Handsets?

August 20, 2009

Soda Week Put some fizz into your youth marketing. This week is Soda Week @ mobileYouth. Check out our earlier Upstart Radio conversation with Victor Nguyen Long from 72 and Sunny (audio podcast available here). Also, what do youth think of Sodas? Here’s a snippet of our research with Chidi’s review of Red Bull from [...]

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