rockcorps

Are you giving them something to care about?

by Graham Brown on November 2, 2009

Some time ago we asked the question “When does Social good represent Exceptional marketing?” There are plenty of brands keen to express their social values on the bigger stage in order to bask in the reflected glory of the causes they support. Does bandwaggonism impact the sincerity of the scrupulous marketer? When the Jonas Brothers [...]

When does Social Good = Exceptional Marketing?

by Graham Brown on July 20, 2009

10 Marketing Lessons from the Orange/Boost Mobile RockCorps partnership Good Causes = Good Marketing? (A look at RockCorps by Graham Brown) View more presentations from Graham Brown.

Cause and Connect:10 inspiring case studies how Youth Brands use good causes to sell

November 21, 2008

Need youth marketing speakers for your event? A global business development and knowledge share network for youth marketing and youth research agencies Key youth marketing recommendations for mobile companies Need powerpoint presentations on Youth Marketing and Mobile Trends? If you want to see how youth marketing will look in 5 years time, look no further [...]

Read the full article →

Law 7 – Ignore common sense: mobileYouth.org’s 7 laws of youth marketing

November 1, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #6) If you want to change your results, change your measurements 7) Sustainable brands ignore common sense – the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing [...]

Read the full article →

Law 6 – If you want to change the results, change the metrics: mobileYouth.org’s 7 laws of youth marketing

October 31, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #5) Challenge your internal language 6) If you want to change your results, change your measurements Ultimately it all comes down to Your choice of metric. I’ve been a long time proponent of integrating long [...]

Read the full article →

Law 5 – Challenge your internal language: mobileYouth.org’s 7 laws of youth marketing

October 30, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #4) Make the internal business case for youth 5) Challenge your internal language. Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages. See this [...]

Read the full article →

Law 4 – Make the internal business case for youth: mobileYouth.org’s 7 laws of youth marketing

October 29, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #3) Build a dialogue using the right channels 4) Make the internal business case for youth “We’re not a youth brand!” is the classic statement of disconnect. As the BBC strives to find mid teen [...]

Read the full article →