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If you want to see how youth marketing will look in 5 years time, look no further than these inspirational examples.
Summary: Why should you consider social values?
1) Direct marketing (especially display advertising) is less effective with youth
2) To engage youth you need to create
3) Youth are increasingly buying brands as a result of their associate [...]
Posted by Graham Brown on Friday, November 21, 2008 at 11:00 am
Filed under Great Youth Brands, features · Tagged ashoka, boost mobile, changemakers, coke, colalife, crowdsourcing, ethical, grahambrown, green, hytv, lee jeans, mobileyouth, myfootballclub, nike, orange, red bull, rockcorps, roskilde, scion, social, toyota, values, virgin mobile, youth marketing
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #6) If you want to change your results, change your measurements
7) Sustainable brands ignore common sense - the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing what works - [...]
Posted by Graham Brown on Saturday, November 1, 2008 at 9:32 am
Filed under features · Tagged 7 laws, amex, ARPU, bbc, bbdo, blyk, churn, common sense, diesel, dove, EA, graham brown, jet blue, jones soda, levis, loyalty, meatball sundae, mobile youth, net promoter score, nike, nps, orange, pandg, red bull, reebok, reframing, rockcorps, scion, seth godin, tohato, uncommon sense, vodafone, web2, wunderman, youth marketing, zune
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #5) Challenge your internal language
6) If you want to change your results, change your measurements
Ultimately it all comes down to Your choice of metric.
I’ve been a long time proponent of integrating long term business metrics alongside [...]
Posted by Graham Brown on Friday, October 31, 2008 at 9:32 am
Filed under News · Tagged 7 laws, amex, ARPU, bbc, bbdo, blyk, churn, common sense, diesel, dove, EA, graham brown, jet blue, jones soda, levis, loyalty, meatball sundae, mobile youth, net promoter score, nike, nps, orange, pandg, red bull, reebok, reframing, rockcorps, scion, seth godin, tohato, uncommon sense, vodafone, web2, wunderman, youth marketing, zune
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #4) Make the internal business case for youth
5) Challenge your internal language.
Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages.
See this post by Dave Knox from [...]
Posted by Graham Brown on Thursday, October 30, 2008 at 9:32 am
Filed under features · Tagged 7 laws, amex, ARPU, bbc, bbdo, blyk, churn, common sense, diesel, dove, EA, graham brown, jet blue, jones soda, levis, loyalty, meatball sundae, mobile youth, net promoter score, nike, nps, orange, pandg, red bull, reebok, reframing, rockcorps, scion, seth godin, tohato, uncommon sense, vodafone, web2, wunderman, youth marketing, zune
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #3) Build a dialogue using the right channels
4) Make the internal business case for youth
“We’re not a youth brand!” is the classic statement of disconnect.
As the BBC strives to find mid teen programming to keep their [...]
Posted by Graham Brown on Wednesday, October 29, 2008 at 1:32 pm
Filed under features · Tagged 7 laws, amex, ARPU, bbc, bbdo, blyk, churn, common sense, diesel, dove, EA, graham brown, jet blue, jones soda, levis, loyalty, meatball sundae, mobile youth, net promoter score, nike, nps, orange, pandg, red bull, reebok, reframing, rockcorps, scion, seth godin, tohato, uncommon sense, vodafone, web2, wunderman, youth marketing, zune
