Samsung

Could lowering prices be an answer to compete with Apple’s iPad?

by Freddie on September 6, 2011

flickr (c) Ben Dodson When HP lowered the price of its tablet to $99, it sold out within days and is headed to become the second highest selling tablet behind the iPad. That does not mean lowering prices is the answer to compete with Apple or gain market share in the tablet market or the [...]

mobileYouth around the world – weekly digest June 1, 2011

by Graham Brown on June 1, 2011

mobileYouth Asia LIVE!: Smoking Your Nokia – The Social Currency of Nokia, BlackBerry, Samsung and Sony Ericsson in Asia In terms of social currency for young people, mobile phones are what smoking was. So how should marketers in Nokia, Samsung, BlackBerry, and Sony Ericsson adjust their strategy? Find out in this edition of mobileYouth Asia [...]

Idea Factory: 4 stories to illustrate mobile and youth cultures around the world

June 1, 2011

mobileYouth as storytellers. We tell stories of youth and mobile culture from around the world. What are these stories? And how do these stories help us understand what changes are happening in the world of young people? How can these stories help big brands like Nokia, Sony Ericsson, Motorola, BlackBerry and Samsung better understand young people’s social lives? Find the answers in the most recent slidecast from the mobileYouth Idea Factory.

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mobileYouth around the world – weekly digest April 26, 2011

April 26, 2011

Motorola: Reclaiming Indonesia. How can Motorola reawaken its ‘Moto’-lovers? Motorola had its glory days among Indonesian youth with the RAZR handsets. In recent years BlackBerry has replaced Motorola in the Indonesian youth market. But there are passionate users of Motorola who still wait for the brand to give them some social currency. Who are they? [...]

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Smart Phones need SMART brands: New Survey on Youth Influence

March 31, 2011

The 2011 mobileYouth® SMART index results available We’ve just released a new set of data on youth influence and handset branding. It covers 3 markets – US/Africa/Asia. Focus in word of mouth, influence, earned media. 65% of youth handset purchases are driven by word of mouth. What youth say is far more important than what [...]

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Hey Nokia! Remember Me?

June 24, 2010

A new Youth Research Partners presentation by Graham Brown: Featuring insights from UK, USA, China, Finland, Turkey, Spain, Indonesia and Malaysia

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Apple tops UK Student Brand Survey for Advocacy

October 20, 2009

New research conducted by mobileYouth with OpinionPanel Research in the UK reveals the influential student population are most passionate about the Apple brand and are bored with LG & Motorola. More insights shared below in the presentation: What Do Uk Students Think Of Mobile Handset Brands? View more presentations from Josh Dhaliwal.

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CC1: What can Sodas teach Handsets?

August 20, 2009

Soda Week Put some fizz into your youth marketing. This week is Soda Week @ mobileYouth. Check out our earlier Upstart Radio conversation with Victor Nguyen Long from 72 and Sunny (audio podcast available here). Also, what do youth think of Sodas? Here’s a snippet of our research with Chidi’s review of Red Bull from [...]

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Anti-bully Phones by Carphone Warehouse and Samsung

August 31, 2007

Carphone Warehouse, in a partnership with Samsung, is about to launch four new anti-bullying handsets. The mobile phones are supposed to block bullying texts sent to children and will also send a SOS message to parents. They are a reaction to the surging wave of so-called cyber-bullying where victims are harassed via text messages. The [...]

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