From Monster Energy Drinks to Jet Blue – here’s a list of the brands we love here at mobileYouth on Twitter so you can easily keep up with the trends
NEXT GEN BRAND LIST
To follow the list click here and the follow button (you’ll need a twitter account to do this). If you don’t you can [...]
Following on from my earlier post “Content is Dead, Long Live Context” – here are the Top 10 Context Brands you requested:
1) Monster Energy Drinks
2) Pure Digital Flip
3) Jet Blue
4) Threadless
5) BeingGirl
6) Toyota Scion
7) Ford Fiesta (Movement)
8) Boost Mobile RockCorps
9) Nike 6.0
10) Red Bull
Now, the point is… if you’re still committing most of your budget [...]
BING is certainly making a BIG splash. Microsoft’s new project (But It’s Not Google) may sound irreverent in its stance but is that combined with a huge marketing push enough to make it relevant?
Pundits claim BING is bigger than Twitter. This is true if you refer to these statistics.
However, here’s a fundamental mistake in measuring [...]
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #6) If you want to change your results, change your measurements
7) Sustainable brands ignore common sense – the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing what works – [...]
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #5) Challenge your internal language
6) If you want to change your results, change your measurements
Ultimately it all comes down to Your choice of metric.
I’ve been a long time proponent of integrating long term business metrics alongside [...]
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #4) Make the internal business case for youth
5) Challenge your internal language.
Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages.
See this post by Dave Knox from [...]
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #3) Build a dialogue using the right channels
4) Make the internal business case for youth
“We’re not a youth brand!” is the classic statement of disconnect.
As the BBC strives to find mid teen programming to keep their [...]
by Graham Brown
Youth marketing is always redefining the parameters of what is acceptable. Bright individuals will always push the envelope however there will always be a marcomms department to keep them in check. That was one of the themes of my recent presentation to Vodafone on Youth, Loyalty and Trust and follows on from the [...]
