service

Mobile Youth TV #5: 3 Step Strategy to Fight Youth Churn

by Freddie on September 20, 2010

As someone responsible for loyalty in a mobile company, have you been introducing discount programs and advertising heavily on TV and Print to promote them only to find that they are not working? Then this week’s mobileYouth TV is for you. This week on mobileYouth TV we continue our Youth Loyalty Series as we share our findings on how youth churn is a social process influenced by peer recommendations, how mobile operators can address this by focusing on customer service and youth engagement programs, and the importance of introducing new metrics to gauge the fight against churn.

What Youth Think: I’ve switched from Cingular to Verizon

by Ajeesh on July 19, 2010

We asked youth what they thought about Operators. Here’s Steven (aged 18) from St. Louis, USA

They don’t care what you know unless they know that you care

November 14, 2009

If you want to engage youth you have to show them you care. Here’s the difference between “say” and “do”. Anybody can donate 1% of their profits to a social cause. Anybody can sponsor a good social program. So everybody is. Showing you care means going the extra mile. Boost Mobile & Orange could have [...]

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What Youth Think: Brittney on Hollister

July 28, 2009

Brittney reviews Hollister clothing. What Youth Think is a beta service – we’re trying out ideas. See what you think.

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What Youth Think : TweetDeck

July 25, 2009

Want to know what youth think? We’re trialling a new service over @ What Youth Think (stay tuned). Chidi’s heading up the dry run for reviews. Check out his latest review:

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