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Inspired by the works of Seth Godin and based on our own research, check out our latest presentation - Mobile Youth Tribes:
Mobile Youth Tribes by Graham Brown mobileYouth.org (Youth Marketing)
View SlideShare presentation or Upload your own. (tags: generation students)
Posted by Graham Brown on Wednesday, January 7, 2009 at 5:52 pm
Filed under presentations · Tagged advertising, graham brown, marketing, mobile youth, mobileyouth, seth godin, social media, tribes, youth marketing
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #6) If you want to change your results, change your measurements
7) Sustainable brands ignore common sense - the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing what works - [...]
Posted by Graham Brown on Saturday, November 1, 2008 at 9:32 am
Filed under features · Tagged 7 laws, amex, ARPU, bbc, bbdo, blyk, churn, common sense, diesel, dove, EA, graham brown, jet blue, jones soda, levis, loyalty, meatball sundae, mobile youth, net promoter score, nike, nps, orange, pandg, red bull, reebok, reframing, rockcorps, scion, seth godin, tohato, uncommon sense, vodafone, web2, wunderman, youth marketing, zune
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #5) Challenge your internal language
6) If you want to change your results, change your measurements
Ultimately it all comes down to Your choice of metric.
I’ve been a long time proponent of integrating long term business metrics alongside [...]
Posted by Graham Brown on Friday, October 31, 2008 at 9:32 am
Filed under News · Tagged 7 laws, amex, ARPU, bbc, bbdo, blyk, churn, common sense, diesel, dove, EA, graham brown, jet blue, jones soda, levis, loyalty, meatball sundae, mobile youth, net promoter score, nike, nps, orange, pandg, red bull, reebok, reframing, rockcorps, scion, seth godin, tohato, uncommon sense, vodafone, web2, wunderman, youth marketing, zune
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #4) Make the internal business case for youth
5) Challenge your internal language.
Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages.
See this post by Dave Knox from [...]
Posted by Graham Brown on Thursday, October 30, 2008 at 9:32 am
Filed under features · Tagged 7 laws, amex, ARPU, bbc, bbdo, blyk, churn, common sense, diesel, dove, EA, graham brown, jet blue, jones soda, levis, loyalty, meatball sundae, mobile youth, net promoter score, nike, nps, orange, pandg, red bull, reebok, reframing, rockcorps, scion, seth godin, tohato, uncommon sense, vodafone, web2, wunderman, youth marketing, zune
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #3) Build a dialogue using the right channels
4) Make the internal business case for youth
“We’re not a youth brand!” is the classic statement of disconnect.
As the BBC strives to find mid teen programming to keep their [...]
Posted by Graham Brown on Wednesday, October 29, 2008 at 1:32 pm
Filed under features · Tagged 7 laws, amex, ARPU, bbc, bbdo, blyk, churn, common sense, diesel, dove, EA, graham brown, jet blue, jones soda, levis, loyalty, meatball sundae, mobile youth, net promoter score, nike, nps, orange, pandg, red bull, reebok, reframing, rockcorps, scion, seth godin, tohato, uncommon sense, vodafone, web2, wunderman, youth marketing, zune
I’m a big fan of Seth Godin, you probably know already (I’ve already blogged down the line about The Dip). I borrowed one of his riffs earlier when I blogged about Sliced Bread and why we need to challenge the received wisdom. Godin was the first author to switch me on to the idea of [...]
Posted by Graham Brown on Thursday, October 23, 2008 at 7:07 am
Filed under Speaking · Tagged ARPU, graham brown, meatball sundae, mobileyouth, net promoter score, seth godin, telenor, the dip, uncommon sense, vodafone, youth marketing
Consumers don’t care about you, they only care about “me”…
“The riskiest thing you can do now is be safe” (Godin)
“Very good is boring… Very good is average”
Watch the video:
See my earlier post on the 10 Changes a CEO needs to make
