seth godin

Customers for products to Products for customers

by Graham Brown on October 29, 2009

Mobile Youth Tribes

by Graham Brown on January 7, 2009

Inspired by the works of Seth Godin and based on our own research, check out our latest presentation – Mobile Youth Tribes: Mobile Youth Tribes by Graham Brown mobileYouth.org (Youth Marketing) View SlideShare presentation or Upload your own. (tags: generation students)

Law 7 – Ignore common sense: mobileYouth.org’s 7 laws of youth marketing

November 1, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #6) If you want to change your results, change your measurements 7) Sustainable brands ignore common sense – the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing [...]

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Law 6 – If you want to change the results, change the metrics: mobileYouth.org’s 7 laws of youth marketing

October 31, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #5) Challenge your internal language 6) If you want to change your results, change your measurements Ultimately it all comes down to Your choice of metric. I’ve been a long time proponent of integrating long [...]

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Law 5 – Challenge your internal language: mobileYouth.org’s 7 laws of youth marketing

October 30, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #4) Make the internal business case for youth 5) Challenge your internal language. Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages. See this [...]

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Law 4 – Make the internal business case for youth: mobileYouth.org’s 7 laws of youth marketing

October 29, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #3) Build a dialogue using the right channels 4) Make the internal business case for youth “We’re not a youth brand!” is the classic statement of disconnect. As the BBC strives to find mid teen [...]

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The Meatball Sundae – how modern youth marketing so often gets it wrong by Graham Brown

October 23, 2008

I’m a big fan of Seth Godin, you probably know already (I’ve already blogged down the line about The Dip). I borrowed one of his riffs earlier when I blogged about Sliced Bread and why we need to challenge the received wisdom. Godin was the first author to switch me on to the idea of [...]

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On being remarkable and sliced bread – Seth Godin. Why Consumers don’t care about you (at all)

March 25, 2008

Consumers don’t care about you, they only care about “me”… “The riskiest thing you can do now is be safe” (Godin) “Very good is boring… Very good is average” Watch the video: [youtube xBIVlM435Zg] See my earlier post on the 10 Changes a CEO needs to make

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