sms

College Students: a mobile profile

by Graham Brown on November 16, 2011

Rise of the Cashless Innovators: Interesting graphic produced about college students and their mobile habits. So what do we know about this generation really and what does this mean to mobile companies? Understanding Cashless Innovators means understanding students and the value of their innovation. As we highlight in the 2012 mobileYouth report, students may not [...]

The Mobile Youth Attention in 60 seconds (Infographic)

by Graham Brown on November 14, 2011

Following on from our earlier post (Youth Mobile Usage: Infographic), here’s more data. It’s interesting and indicative of any technological advance that infographics – a visual format widely used to tell stories about data – are becoming so widespread that they are victims of their own success. Before, there were charts and data. Lots of [...]

200000 texts a second: SMS Infographic

November 13, 2011

SMS has long been the domain of youth. Not only did youth “discover” SMS but they also brought it to the mass market and, according to our research, remain the heaviest users. But, to think that SMS will remain the bread and butter of the mobile industry in the next 5 years is simply deluded. [...]

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Insights showing where smartphones are used (Infographic)

November 10, 2011

Increasingly mobile companies need to understand context.We need to understand not just what services youth are using on their mobile phone but also the context in which they are used. See the infographic below by Tatango to get an idea on where smartphones are used today. Interestingly, none of these options cite “toilet” or “bed” [...]

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Youth Mobile Usage: Infographic

November 3, 2011

Interesting composition by JIWire (see link below) called “How the millenial generation uses mobile” to add to the growing number of infographics about youth mobile usage. This data is a useful add to any presentation. While data is important to marketing and product related decisions for mobile companies we are increasingly operating in an era [...]

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BBM vs SMS – the story told by Asian youth

May 6, 2011

We’re revisiting the BBM vs SMS debate again today. Recently we were quoted in the FT on “Instant Messaging to Hit SMS”, a story which featured in a Daily Mail article here. mobileYouth’s Asian team head Ghani Kunto took us deeper into the story by allowing youth to share with us their point of view [...]

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Trend: BBM vs SMS (Will youth switch?)

April 25, 2011

Original article posted in the FT By Tim Bradshaw in London Instant messaging applications for mobile devices, such as BlackBerry Messenger, are becoming so popular that use of text messages by 15-24 year olds will fall by a fifth in many large markets including the UK, analysts predict. Mobile Youth, a consultancy, forecasts that text, [...]

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