Never Aim for ‘Cool’, Always Aim for ‘Authentic’

Many youth marketers talk about immersing oneself in youth to really understand Generation Y but few do it on a regular basis. Nancy Lublin (1010Youth Award Nominee) on the other hand surrounds herself each day as she works one-on-one with teens and young adults at DoSomething.org, a not-for-profit that uses online methods to get [...]

When does Social Good = Exceptional Marketing?

10 Marketing Lessons from the Orange/Boost Mobile RockCorps partnership
Good Causes = Good Marketing? (A look at RockCorps by Graham Brown)
View more presentations from Graham Brown.

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Youth and Social Causes 21 May 09

* Indian Youth Rise to Tackle Climate Crisis (Celsias)
* Launch: Teen Speakers Bureau (Radical Parenting)
* The ‘Twitter Revolution’ of Moldova’s high-tech teens (AFP)
* Gen Y Core Value: Fight for What You Believe In (Millennial Marketing)
* Using Mobile Phones to Monitor Teenagers Mental Health (Cellular)
* The Rise Of Cultural Movements (Engage GenY)
* Let’s pull the plug [...]

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Youth and Social Causes 4 May 09

* Indian Youth Rise to Tackle Climate Crisis (Celsias)
* Launch: Teen Speakers Bureau (Radical Parenting)
* The ‘Twitter Revolution’ of Moldova’s high-tech teens (AFP)
* Gen Y Core Value: Fight for What You Believe In (Millennial Marketing)
* Using Mobile Phones to Monitor Teenagers Mental Health (cellular)
* The Rise Of Cultural Movements (MediaPost)
* Let’s pull the plug on [...]

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Youth and Social Causes 14 April 09

* Indian Youth Rise to Tackle Climate Crisis (Celsias)
* Launch: Teen Speakers Bureau (Radical Parenting)
* The ‘Twitter Revolution’ of Moldova’s high-tech teens (AFP)
* Gen Y Core Value: Fight for What You Believe In (Millennial Marketing)
* Using Mobile Phones to Monitor Teenagers Mental Health (cellular)
* The Rise Of Cultural Movements (Engage GenY)
* Let’s pull the plug [...]

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Youth and Social Causes 25 Mar 09

* Like Taking Candy From A Baby: Camel Trots Out Nicotine Tricks (Again) (Shaping Youth)
* Don’t Punish Us: grass roots campaign fighting for the rights of our social life (Youth Marketing Insights)
* Less Green on St. Patrick’s Day (eMarketer Articles)
* Youth are becoming socially responsible (INGENE)
* MAC, The Greenest Family of Notebooks (kmelanie)
* Talk 4 [...]

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Youth and Social Causes 05 March 09

* Brands Doing Good | Patrick Collings (Featured Slideshows)
* Mobile Phones to Serve as Doctors in Developing Countries (Read Write Web)
* February 2009 Trend Briefing covering GENERATION G (Trend Watching)
* Download mobileYouth report overview 2009 – insights, youth mobile trends and mobile behavior (MobileYouth)
* What’s Next In Green Marketing? (MediaPost)
* Virgin Mobile USA Debuts Homeless [...]

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Youth and Social Causes 04 Feb 09

Sell your values not your brand. You are increasingly acute to the social values behind the brand rather than the product of the marcomms department. In an era of real transparency thanks to twitter, blogging and Youtube – brands can no longer fake it. Starbucks and The GAP are case in point for youth brands [...]

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10 Articles on Social Causes 14 Jan 09

* Plays Well With Others (MillennialMarketing)
* Norwegian Eco-Kids Keeping Their Parents in Check (EarthFirst.com)
* Social Media Marketing: Nike Plus Human Race (Slideshows)
* Be Green & Make Things Easier For Your Customers (Threeminds)
* Clothing brand asks its wearers to be kind (Springwise)
* Recyling kicks off in India (NokiaConversations)
* “Fakoconsciousness” is cool (INGENE)
* Green College Spotlight: Wellesley [...]

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10 Articles on Social Causes 24 Dec 08

* Retailers Focus on ‘Green’ & Print amid Holiday Budget Cuts (MarketingCharts)
* Recession Spells Disaster For Green Autos (Contrarian Stock Market Investing News)
* Youth Demonstrate in Support of Survival of All Countries and Peoples (EarthFirst.com)
* New institute to explore how world’s poor use technology to spend, store and save money (Putting people first)
* Second Graders [...]

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