social currency

Smoking Your Nokia – What Social Currency Means to Brands like BlackBerry, Sony Ericsson, and Nokia

by ghanik on May 31, 2011

In terms of social currency for young people, mobile phones are what smoking was. So how should marketers in Nokia, Samsung, BlackBerry, and Sony Ericsson adjust their strategy? Find out in this edition of mobileYouth Asia LIVE! Smoking Your Nokia Make sure you go to http://mobileYouth.Asia to get the full post and presentation.

Youth Mobile Age Part 2 is out now… download it

by Graham Brown on January 4, 2011

If you’ve been following the Youth Mobile Age series you’ll know we have 5 parts to share with you over the coming weeks. Here’s part 2 which is all about Social Thinking. You can download the presentation here. 10 Key trends featured in this section are: 11. Social Thinking 12. Social Currency 13. Social Tools [...]

How do youth create Social Currency with Mobile?

June 15, 2010

A new webinar presented by Graham Brown of Youth Research Partners. We’ll be looking at usage habits by global youth in the following areas: Messenger, Handset choice, Influence and word of mouth

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The 7 Trends That Will Rock Marketing

May 24, 2010

50 downloads available of my latest presentation on Slideshare

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Social Currency and the Disconnected Generation

May 10, 2010

Join Graham Brown of Youth Research Partners in a journey into the drivers of today’s young customer. At this Young Ideas Salon, we’ll be looking at the following key behavioral questions: * Why is the “connected generation” a myth and how does this impact modern marketing? * What are the two key drivers of youth [...]

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The Social Media Campfire

January 13, 2010

Number 2 from our Youth Trends Report 2010 Why do so many organizations fail when they invest in social media? Because they follow the path of the Meatball Sundae – new media but business as usual. The Social Media campfire means old behaviors, new media – redefining technology to fit within the parameters of the [...]

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What would you rather be creating? Marketing noise or a Movement?

October 31, 2009
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Are you selling community or selling a product?

October 30, 2009
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Something you didn’t know about Starbucks

October 24, 2009
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We’re in the business of connecting our customers

September 28, 2009

Are you in the business of selling products or connecting your customers? (Tribes) Is your business geared towards creating marketing content or context? As the man says here… BRAND MANAGEMENT IS DEAD… (this is 2009, not 1999) BeingBrave When Procter & Gamble were tasked with raising the profile and profitability of Tampax for teenage girls [...]

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