The above slide is a quote from Peter Van Stolk (founder Jones Soda) on how great brands are shaped by great people.
The Intrapreneurs…The Crazy Ones
If you’re going to do anything great, you’ve got to break some eggshells.
Creating a great brand means treading on a few toes, taking a few hits and singling yourself out for [...]
Are you in the business of selling products or connecting your customers? (Tribes)
Is your business geared towards creating marketing content or context?
As the man says here…
BRAND MANAGEMENT IS DEAD…
(this is 2009, not 1999)
BeingBrave
When Procter & Gamble were tasked with raising the profile and profitability of Tampax for teenage girls they could have so easily focused [...]
New media is a promise. It isn’t the solution.
It’s a promise that you’ll turn the narrative from one about the brand to one about the customer.
It’s easy to be seduced by the technology. Want to engage youth? Go mobile, go Facebook. Avoid the Meatball Sundae. It’s the Moon not the finger pointing at it.This is [...]
Brands covered this week: Orange, Red Bull, Slow Cow, JetBlue, Pepsi, YouTube, Toyota, Adidas & Disney
Orange offers fair exchange
Orange offers an array of free stuff to 16-to24 year olds. The catch? Students have to receive ads on their mobile phones. The free stuff include make-up and tickets and possibly free calls and texts. (Richard Wray @ Guardian.co.uk)
Anti-Red Bull
Slow [...]
Brands covered this week: Absolut, Apple, Red Bull, Facebook, Twitter, Levi’s, Pepsi, Coke, KFC, McDonald’s, Toyota Scion & Adidas
Have a shot of Absolut Vodka on mobile
Absolut Vodka has launched an iPhone application called “Drinkspiration”, which recommends users the right drink, depending on many parameters such as mood, time of day, weather, liquor type, drink color, shape of [...]
Presentation
Top 10 Youth Marketing Myths by Graham Brown
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Slides from the presentation
Myth 1: Youth grow up faster these days
Myth 6: Youth don’t care about TV
Myth 7: Advertising is Content
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Marketing is all about storytelling because storytelling has, since the era of the spoken word and the hunter gatherers huddled around the campfire, been the most effective way of communicating meaning and change to others. So often we reduce marketing to the features, the product.
How successful would parents be if they instructed their kids to [...]
Brandwidth = consumer trust + attention
Video
Presentation
Brandwidth – do you have it? (Graham Brown mobileYouth)
Slides from presentation
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What is Social Currency? (Graham Brown mobileYouth.org)
* Download the powerpoint (mobileYouthnet members only)
Tokyo 2008
I caught up with Kan the next day in Starbucks, Futakotamagawa – a pleasant outskirt of Tokyo where I lived so many years before.
A lot had changed, the old plaza that remained as the last bastion of boutique shops – including a [...]
As much as you’d like to think yourself the elite of Social Media, you are all products of the industrial world.
You were penalized for sharing during test time at school, started the morning when the school bell rang and were rewarded for producing a 10,000 word essay when most modern execs struggle to get [...]
