social media

Trend: Discrete Social Media

by Graham Brown on June 20, 2011

===The 3 Stages of Youth Social Media=== With Facebook’s impending IPO, there is a lot of talk in the blogosphere about whether the phenomenal rise to prominence can continue ad infinitum? Teens, we are warned may be the first group of users to jump ship. If this is the case, then investors are worried that [...]

How important is Earned Media in the Education and Discovery of Mobile Apps?

by Graham Brown on March 3, 2011

In the last decade, the game was about Differentiation; find a point of differentiation for your product or service and then assign your marketing budget to the creative agency to go long on advertising that unique quality to your target audience. Sony Ericsson and Motorola focused on music. Nokia focused on messaging and communication. And [...]

Creating Absolut Social Currency

March 22, 2010

Today Graham Brown talks to Andres Colmenares of WabiSabi Lab Spain. Andres represents Spain for Youth Research Partners. Following on from last week’s webinar looking at branded communities, today we look at the partnered effort of Birdog and WabiSabi Lab’s work in building a social platform for Pernod Ricard’s Absolut brand. We’ll discuss the challenges [...]

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We’re in the business of connecting our customers

September 28, 2009

Are you in the business of selling products or connecting your customers? (Tribes) Is your business geared towards creating marketing content or context? As the man says here… BRAND MANAGEMENT IS DEAD… (this is 2009, not 1999) BeingBrave When Procter & Gamble were tasked with raising the profile and profitability of Tampax for teenage girls [...]

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Top 10 Youth Marketing Myths by Graham Brown

July 10, 2009

Presentation Top 10 Youth Marketing Myths by Graham Brown View more presentations from Graham Brown. Slides from the presentation Myth 1: Youth grow up faster these days Myth 6: Youth don’t care about TV Myth 7: Advertising is Content More presentations on youth marketing and mobile culture?

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Is your marketing telling a story about the brand or the customer?

June 18, 2009

Marketing is all about storytelling because storytelling has, since the era of the spoken word and the hunter gatherers huddled around the campfire, been the most effective way of communicating meaning and change to others. So often we reduce marketing to the features, the product. How successful would parents be if they instructed their kids [...]

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Brandwidth – do you have it? (presentation & video)

February 27, 2009

Brandwidth = consumer trust + attention Video Presentation Brandwidth – do you have it? (Graham Brown mobileYouth) Slides from presentation

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What is Social Currency?

February 25, 2009

What is Social Currency? (Graham Brown mobileYouth.org) Tokyo 2008 I caught up with Kan the next day in Starbucks, Futakotamagawa – a pleasant outskirt of Tokyo where I lived so many years before. A lot had changed, the old plaza that remained as the last bastion of boutique shops – including a charming Indian restaurant [...]

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Mobile Youth Tribes

January 7, 2009

Inspired by the works of Seth Godin and based on our own research, check out our latest presentation – Mobile Youth Tribes: Mobile Youth Tribes by Graham Brown mobileYouth.org (Youth Marketing) View SlideShare presentation or Upload your own. (tags: generation students)

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50 Youth Marketing Trends for 2009 (Part One 1-25)

December 17, 2008

Enjoy the presentation, it’s all drawn from my (Graham Brown) own writing over the recent years and compiled into forecasts for 2009. Ping me on twitter if something sparks your interest PART 1: 50 Youth Marketing Trends for 2009 by Graham Brown mobileYouth.org View SlideShare presentation or Upload your own. (tags: youth marketing) Technorati Tags: [...]

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