Marketing is all about storytelling because storytelling has, since the era of the spoken word and the hunter gatherers huddled around the campfire, been the most effective way of communicating meaning and change to others. So often we reduce marketing to the features, the product.
How successful would parents be if they instructed their kids to [...]
Brandwidth = consumer trust + attention
Video
Presentation
Brandwidth - do you have it? (Graham Brown mobileYouth)
Slides from presentation
What is Social Currency? (Graham Brown mobileYouth.org)
* Download the powerpoint (mobileYouthnet members only)
Tokyo 2008
I caught up with Kan the next day in Starbucks, Futakotamagawa - a pleasant outskirt of Tokyo where I lived so many years before.
A lot had changed, the old plaza that remained as the last bastion of boutique shops - including a [...]
As much as you’d like to think yourself the elite of Social Media, you are all products of the industrial world.
You were penalized for sharing during test time at school, started the morning when the school bell rang and were rewarded for producing a 10,000 word essay when most modern execs struggle to get [...]
Inspired by the works of Seth Godin and based on our own research, check out our latest presentation - Mobile Youth Tribes:
Mobile Youth Tribes by Graham Brown mobileYouth.org (Youth Marketing)
View SlideShare presentation or Upload your own. (tags: generation students)
Enjoy the presentation, it’s all drawn from my (Graham Brown) own writing over the recent years and compiled into forecasts for 2009.
Ping me on twitter if something sparks your interest
PART 1: 50 Youth Marketing Trends for 2009 by Graham Brown mobileYouth.org
View SlideShare presentation or Upload your own. (tags: youth marketing)
Technorati Tags: youth marketing, mobile marketing, [...]
“Some media is the whack” says Chuck D..was he talking about us?
image courtesy of Wikipedia
Movements or Trends?
Social Media thinks it’s a movement but most of it only translates into a trend. How much of social media is a reality and how much is hype?
“Everybody had a feeling something was going to happen but nobody knew [...]
Insights by Graham Brown of MobileYouth from conversations with global youth on mobile marketing and branding. Working “alpha” presentation on initial thoughts - this is unfinished, but clients gave me positive feedback at this early stage I decided to run with it so you could respond and worry about the detail later…
feedback on twitter
I am…not [...]
Are we witnessing the growth of a generation of consumers yet unbridled by the yoke of debt or the pangs of social conscience?
Unlike the previous disaffected generation who were ultimately resigned to the fact that resistance was futile, do today’s youth believe they can effect change?
We’ve written already about youth and the power of social [...]
One of the key research findings from our mobileYouth 2008 Social Media report was the exponential growth in Twitter usage by youth. We now see Under 25s as the heaviest users of Twitter! (ie the average youth twitterer issues more tweets)
Is Twitter SMS 2.0?
From being predominantly the domain of 25-34 year old techs, Twitter has [...]