Are we witnessing the growth of a generation of consumers yet unbridled by the yoke of debt or the pangs of social conscience? Unlike the previous disaffected generation who were ultimately resigned to the fact that resistance was futile, do today’s youth believe they can effect change? We’ve written already about youth and the power of social [...] [...more]
One of the key research findings from our mobileYouth 2008 Social Media report was the exponential growth in Twitter usage by youth. We now see Under 25s as the heaviest users of Twitter! Is Twitter SMS 2.0? From being predominantly the domain of 25-34 year old techs, Twitter has burgeoned into a valid youth platform. Here are [...] [...more]
Excerpts from the full 76 slide report available here for viewing online. Covering: mobile youth, social media, mobile behavior, web 2.0, loyalty, mobile advertising. More background here on the mobileyouth report part 3 on mobile youth social media Join the conversation on Twitter Graham Brown Mobile Youth Social Media View SlideShare presentation or Upload your own. [...] [...more]
Finally launches tomorrow. Here’s what we are advising our clients on this research area: 1) Clarity: Enter Social Media with clearly defined organizational goals (e.g. reduce churn rates, time to market with crowdsourcing your product development, improve your net promoter score etc) 2) Incumbents: Invest your efforts into established internet Social Media with mobile presence as opposed [...] [...more]
New presentation from Younique in South Africa on Engaging Youth through Social MediaEngaging Youth Through Social & Mobile Media View SlideShare presentation or Upload your own. (tags: marketing facebook) younique, presentation, social media, youth [...more]
Great Presentation from David Cushman here focusing on Traditional Advertising Models with reference to Youth Advertising in youth social networks Why Traditional Ad Models will not work in social networks (and what will…) view presentation (tags: advertising networks social marketing) [...more]
From Global Neighbourhoods TV “GNTV: Making a Splash with Social Media Measurement” Video: [...more]
Mobile Youth Social Media 2008-9 Mobile Youth Advertising 2008-9
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