social media

mobileyouth TV#11: Are young people loyal to brands like Vodafone?

November 29, 2010

Graham Brown, Josh Dhaliwal and Freddie Benjamin come back this week on mobileyouth TV to bust a popular myth – "Young people are loyal to the brand." Find out what exactly triggers loyalty among young people which makes them fans of your products and not mere buyers. We give case study examples involving AT&T and [...]

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(mobileYouthTV 9) 4 Fanspotting strategies for mobile brands

November 12, 2010

http://www.mobileyouth.org Graham Brown, Josh Dhaliwal & Freddie Benjamin return to answer questions sent in by mobileYouth newsletter subscribers. Last week we showed you how brands big or small, need fans to stay competitive in their markets. This week we tell you how to identify and activate those fans for business success. Your brand or product [...]

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50 Mobile Youth Facts 2011 by mobileYouth.org

September 21, 2010

50 Mobile Youth Facts You Need to Know 2011. Download the Free E-book at http://www.mobileYouth.org/download Category: EducationUploaded by: MobileYouthHosted: youtube

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mobileYouth TV Episode 4: Three Strategies to Reduce Churn

September 16, 2010

Graham Brown of mobileYouth details 3 strategies that mobile handset manufacturers and network operators can take to significantly reduce youth churn and win new customers and increase new product hit rates. Category: EducationUploaded by: MobileYouthHosted: youtube

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mobileYouth 2011 World Tour

September 14, 2010

Sign up at http://www.mobileyouth.org/2011-Tour Category: EducationUploaded by: MobileYouthHosted: youtube

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mobileYouth TV Episode 3: Loyalty

September 10, 2010

When mobile operators use low pricing marketing tactics a race to the bottom occurs among the competition. What results are a number of consequences that are displayed in this episode of mobileYouth TV as host and mobileYouth Director Graham Brown details 3 pricing case studies from Kenya, Indonesia and India. Learn how to reduce churn [...]

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Mobile Youth TV Episode 2: Loyalty

August 30, 2010

Graham Brown, Director of mobileYouth discusses the key myths behind customer loyalty and the 3 key drivers of driver of increasing product launch hit rates, lowering customer acquisition costs and increasing operating margins as they pertain to mobile youth. Learn how customer service has become the new marketing strategy behind customer retention and acquisition. Category: [...]

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MobileYouth TV #1 Rural

August 26, 2010

mobileYouth TV #1 http://www.mobileyouth.org This week we’re looking at the world’s 200 million mobile owning youth who living in rural areas. What can new mobile services such as banking, commerce and learning offer them in terms of adding value to their lives? How can mobile service providers tap this trend and monetize a particularly low-margin [...]

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Creating Absolut Social Currency

March 22, 2010

Today Graham Brown talks to Andres Colmenares of WabiSabi Lab Spain. Andres represents Spain for Youth Research Partners. Following on from last week’s webinar looking at branded communities, today we look at the partnered effort of Birdog and WabiSabi Lab’s work in building a social platform for Pernod Ricard’s Absolut brand. We’ll discuss the challenges [...]

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Customers are the Brand

November 7, 2009

http://www.CustomersAreTheBrand.com Graham Brown of mobileYouth shares insights on the future of branding. To Download the presentation that goes with this video head to http://www.mobileYouthnet.com Category: Science & TechnologyUploaded by: mobileyouthtvHosted: youtube

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