Are you giving them something to care about?

Some time ago we asked the question “When does Social good represent Exceptional marketing?”
There are plenty of brands keen to express their social values on the bigger stage in order to bask in the reflected glory of the causes they support. Does bandwaggonism impact the sincerity of the scrupulous marketer?
When the Jonas Brothers encouraged teens [...]

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The Mobile Community

There’s something primal about communities. Human beings have lived in them, created them and sought them out as long as they were able to chuck rocks at the sabre tooth tiger or rub two sticks into a piece of kindling. The tribe is a key facet in our psychological make up and, therefore, a key [...]

Upstart Radio 7: How do you increase Gen Y volunteerism? Bret Bernhoft Insyght Consulting

Upstart Radio by Graham Brown

Question: How do you make a non-profit or a public sector agency cool? Answer: You don’t – you focus on making it relevant.
And if you want proof of concept that partnership marketing really works, check out how Bret Bernhoft from Insyght Consulting in Oregon USA helped the Red Cross engage youth. [...]

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