social

Trend – Riots, social action and technology

by Graham Brown on August 10, 2011

What caused the recent London riots? We look at social and technological trends in the youth market and examine what role they played 8/8. What are the 3 key distinguishing characteristics of youth social action? What are the 2 key drivers of youth social behavior and how do they manifest in both destructive and creative [...]

New data from Ofcom suggests UK teenagers ditching TV and books for their smartphones

by Freddie on August 4, 2011

The most recent communications market report released by Ofcom for the UK tells us that 47% of teenagers (12-15) in the UK own a smartphone compared to 27% of adults. This comes as no surprise as the mobileYouth 2010 report already pointed out that the smartphone market was being driven by youth mobile owners globally.

Trend: Context

July 6, 2011

In mobile, youth increasingly buy social context over good content. That means the success of mobile brands now depends on determining their social context.

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Trend: South Africa

June 30, 2011

mobileYouth believes South Africa is one of the hottest youth mobile markets in the world. Not necessarily due to sheer size – it’s a long way away from India and China. There are 3 good reasons why.

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Trend: Discrete Social Media

June 20, 2011

===The 3 Stages of Youth Social Media=== With Facebook’s impending IPO, there is a lot of talk in the blogosphere about whether the phenomenal rise to prominence can continue ad infinitum? Teens, we are warned may be the first group of users to jump ship. If this is the case, then investors are worried that [...]

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Trend: Weibo Hacking (How are Teens reclaiming Social Space?)

June 2, 2011

We’ve talked a lot about youth defining their own social spaces using Blackberry – in particular the use of Blackberry groups. Now, we find a great post by Tricia Wang on Weibo detailing how youth are now hacking established communication tools to fulfill their own needs. Weibo – the Chinese twitter client – now becomes [...]

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Trend: Nokia Nostalgia (is this the end of the Nokia Feed Through?)

June 1, 2011

Great post over at Fring on the phones we used to love. As expected, Nokia dominates the nostalgia trip. As Seren says: The first “cool” phone I got that wasn’t just the cheapest the company could find was the Nokia 8110 The first phone is always usually a hand-me-down and often not a Nokia but [...]

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mobileYouth around the world – weekly digest May 3, 2011

May 3, 2011

mobileYouth Asia Trendwatch: Looking at male Sony Ericsson, Samsung and Motorola users in India This trend is part of our latest presentation series – Reclaimed. http://www.mobileyouthreport.com/reclaimed Reclaimed is aimed at mobile handset manufacturers. In this series we explore the key social drivers of today’s youth and how the mobile phone fits into their daily social [...]

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Trend: Youthsourcing (How can brand leverage social innovation?)

May 2, 2011

Part of the 101 Trends Series by mobileYouth In every generation it is the Cultural Hackers who explore the bounds of technical possibility. Their Positive Deviance helps us understand the potential roles technology can play in our lives. Youth are blessed with an innate sense of play – a hunger to explore and push limits. [...]

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Mobile Phone or Social Tool?

April 21, 2011

In this post, we look at the humble mobile phone. 1.8 billion mobile phones in the world owned by youth aged 5-29. Few people ask the question *why*? Now’s the time. In our recent presentation Trends 101 we employed Social Thinking to better understand the role of the mobile cell phone in young people’s lives. [...]

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