Some time ago we asked the question “When does Social good represent Exceptional marketing?”
There are plenty of brands keen to express their social values on the bigger stage in order to bask in the reflected glory of the causes they support. Does bandwaggonism impact the sincerity of the scrupulous marketer?
When the Jonas Brothers encouraged teens [...]
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Don’t fall in love with your product.
Don’t fall in love with your campaign.
Don’t fall in love with the big idea.
Don’t fall in love with your agency.
Do fall in love with the context.
Do fall in love with your customer.
Do fall in love with the community.
Do fall in love. It helps.
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Let’s face it; focus groups are a spent force in consumer insights. If you want to understand the future of retail don’t go to your local high street looking for answers; you’ll need to hit the trail and visit the backstreets and low-key districts of Tokyo to see progress reveal itself out of sight of [...]
Here’s the problem ~ feel free to share the graphics & slides
…think of the problem as a pipeline
which is caused by this…
industrial education to serve an industrial society
industrial marketing serves industrial companies
brand owners and managers around the world think…
so any surprise this is how the real owners react…
But fear not! This is what “they” are [...]
As much as you’d like to think yourself the elite of Social Media, you are all products of the industrial world.
You were penalized for sharing during test time at school, started the morning when the school bell rang and were rewarded for producing a 10,000 word essay when most modern execs struggle to get [...]
For over a century we have practised marketing based on industrial principles continuing to manifest its DNA in advertising, PR, marketing, product development and the ubiquitous presentation “value chain“.
Marketing historians will look back on the beginning of the 21st century as the defining point at which social marketing finally gained the necessary tools – social [...]
This is what the slideshare presentation *should* have looked like (pre conversion). Anyway, work in progress – enjoy. Appreciate any feedback you send my way
Graham Brown from mobileYouth shares insights and conversations with young mobile consumers from mobileYouth.org
I am…not interested in mobile marketing (version 2)
View SlideShare presentation or Upload your own. (tags: y branding)
If you [...]
The following is a draft extract from my forthcoming Mobile Youth book “Global Swarming” released in 2009.
This is an insight into youth trends through the eyes of a coffee drinker. Enjoy!
Youth marketing truths in coffee
…I caught up with Kan the next day in Starbucks, Futakotamagawa – a pleasant outskirt of Tokyo where I lived so [...]
If you want to see how youth marketing will look in 5 years time, look no further than these inspirational examples.
Summary: Why should you consider social values?
1) Direct marketing (especially display advertising) is less effective with youth
2) To engage youth you need to create
3) Youth are increasingly buying brands as a result of their associate [...]
