social

mobileYouth around the world – weekly digest April 19, 2011

April 19, 2011

mobileYouth Asia Trendwatch: Looking at female BlackBerry users in India This trend is part of our latest presentation series – Reclaimed. http://www.mobileyouthreport.com/reclaimed Reclaimed is aimed at mobile handset manufacturers. In this series we explore the key social drivers of today’s youth and how the mobile phone fits into their daily social lives. Reclaimed looks at [...]

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Indonesia Reclaimed

April 12, 2011

Social Thinking for Indonesian Handset Brands Reclaimed is a new series of presentations aimed at mobile handset manufacturers. In this series we explore the key social drivers of today’s youth and how the mobile phone fits into their daily social lives. Indonesia Reclaimed looks at how mobile phones form a composite element of daily influence, [...]

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mobileYouth around the world – weekly digest April 8, 2011

April 8, 2011

Research Manager Wanted We’re looking for outstanding individuals to help grow our North American business * Regions covered (Mexico/Canada/USA) * Domain – telecoms, social media, marketing, advertising, cell phone culture, youth marketing * Role – Research & Trends Manager This opportunity is a research position * Regional research manager * Presentation * Running workshops both [...]

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The 3 Mistakes Nokia Could Make Next

February 9, 2011

Nokia’s position is better than many analysts would have you believe. But, a big but too, they need to get focused on what matters now. That’s why we recently shared our thoughts at the Nokia: What Matters Now workshop. Here are a few of our thoughts at mobileYouth to share now. The 3 Mistakes Nokia [...]

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Mobile Youth TV #5: 3 Step Strategy to Fight Youth Churn

September 20, 2010

As someone responsible for loyalty in a mobile company, have you been introducing discount programs and advertising heavily on TV and Print to promote them only to find that they are not working? Then this week’s mobileYouth TV is for you. This week on mobileYouth TV we continue our Youth Loyalty Series as we share our findings on how youth churn is a social process influenced by peer recommendations, how mobile operators can address this by focusing on customer service and youth engagement programs, and the importance of introducing new metrics to gauge the fight against churn.

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What Youth Think: Nokia = Meh

July 15, 2010

We asked youth what they thought about Nokia. Here’s Travis (aged 15) from Rogers, Minnesota.

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Youth Mobile Trends Indonesia

April 28, 2010

With over 70 million youth in Indonesia owning a mobile phone, this is one market on the move. Not just in terms of top line numbers but also how Blackberry and Twitter are developing key Beachheads of influence within the youth segment. This page has now been updated: Presentations Reclaimed is a new series of [...]

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Are you giving them something to care about?

November 2, 2009

Some time ago we asked the question “When does Social good represent Exceptional marketing?” There are plenty of brands keen to express their social values on the bigger stage in order to bask in the reflected glory of the causes they support. Does bandwaggonism impact the sincerity of the scrupulous marketer? When the Jonas Brothers [...]

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Which Tribe are you Leading?

October 31, 2009
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Be a Platform not a Product

October 3, 2009

Don’t fall in love with your product. Don’t fall in love with your campaign. Don’t fall in love with the big idea. Don’t fall in love with your agency. Do fall in love with the context. Do fall in love with your customer. Do fall in love with the community. Do fall in love. It [...]

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