On September 18, 2009,
in News,
by Graham Brown
Time to stop fishing where the fish are. Time to move from campaigns to conversations. If a brand is a story that we tell, it’s time to move the narrative from being about the brand to one about the customer. As we asked earlier, “where am I in this story”, “can I drink me?”
The above [...]
On August 19, 2009,
in whatyouththink,
by Graham Brown
Ok, so this week it’s soda week on mobileYouth. Check out our Upstart Radio interview with Victor Nguyen Long from 72 and Sunny (formerly Red Bull and Coke). Now to our youth reviewers from What Youth Think. This time it’s Chidi’s review of Red Bull – live and direct. For more reviews from What Youth [...]
