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mobileYouth around the world – weekly digest June 1, 2011

by Graham Brown on June 1, 2011

mobileYouth Asia LIVE!: Smoking Your Nokia – The Social Currency of Nokia, BlackBerry, Samsung and Sony Ericsson in Asia In terms of social currency for young people, mobile phones are what smoking was. So how should marketers in Nokia, Samsung, BlackBerry, and Sony Ericsson adjust their strategy? Find out in this edition of mobileYouth Asia [...]

Idea Factory: 4 stories to illustrate mobile and youth cultures around the world

by Freddie on June 1, 2011

mobileYouth as storytellers. We tell stories of youth and mobile culture from around the world. What are these stories? And how do these stories help us understand what changes are happening in the world of young people? How can these stories help big brands like Nokia, Sony Ericsson, Motorola, BlackBerry and Samsung better understand young people’s social lives? Find the answers in the most recent slidecast from the mobileYouth Idea Factory.

Smoking Your Nokia – What Social Currency Means to Brands like BlackBerry, Sony Ericsson, and Nokia

May 31, 2011

In terms of social currency for young people, mobile phones are what smoking was. So how should marketers in Nokia, Samsung, BlackBerry, and Sony Ericsson adjust their strategy? Find out in this edition of mobileYouth Asia LIVE! Smoking Your Nokia Make sure you go to http://mobileYouth.Asia to get the full post and presentation.

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Trend: Beachheads (Why are Beachheads becoming a critical feature in youth marketing?)

May 25, 2011

How do young mobile owners influence other young people to purchase a particular brand of handset? What is the social profile of these influencers? Can these influencers be segmented? What are these segments and what are the behavioral drivers for each segment? How can they make marketing more targeted and effective for mobile handset brands? [...]

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mobileYouth around the world – weekly digest April 26, 2011

April 26, 2011

Motorola: Reclaiming Indonesia. How can Motorola reawaken its ‘Moto’-lovers? Motorola had its glory days among Indonesian youth with the RAZR handsets. In recent years BlackBerry has replaced Motorola in the Indonesian youth market. But there are passionate users of Motorola who still wait for the brand to give them some social currency. Who are they? [...]

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How important is Earned Media in the Education and Discovery of Mobile Apps?

March 3, 2011

In the last decade, the game was about Differentiation; find a point of differentiation for your product or service and then assign your marketing budget to the creative agency to go long on advertising that unique quality to your target audience. Sony Ericsson and Motorola focused on music. Nokia focused on messaging and communication. And [...]

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Apple tops UK Student Brand Survey for Advocacy

October 20, 2009

New research conducted by mobileYouth with OpinionPanel Research in the UK reveals the influential student population are most passionate about the Apple brand and are bored with LG & Motorola. More insights shared below in the presentation: What Do Uk Students Think Of Mobile Handset Brands? View more presentations from Josh Dhaliwal.

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CC1: What can Sodas teach Handsets?

August 20, 2009

Soda Week Put some fizz into your youth marketing. This week is Soda Week @ mobileYouth. Check out our earlier Upstart Radio conversation with Victor Nguyen Long from 72 and Sunny (audio podcast available here). Also, what do youth think of Sodas? Here’s a snippet of our research with Chidi’s review of Red Bull from [...]

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