spain

What Youth Think: Nokia has lost its image of durability for youth

by Ajeesh on July 16, 2010

We asked youth what they thought about Nokia. Here’s Edu (aged 23) from Madrid, Spain.

Hey Nokia! Remember Me?

by Graham Brown on June 24, 2010

A new Youth Research Partners presentation by Graham Brown: Featuring insights from UK, USA, China, Finland, Turkey, Spain, Indonesia and Malaysia

Youth Research Partners 30 April 2010

April 30, 2010

Here’s a global roundup of what the Youth Research Partners are riffing this week: USA (Premise Marketing) Obamarketing President Obama had to figure out how to market himself to Gen Y, and figure it out he did. While many people hold up their noses and turn their backs on political marketing because it can be [...]

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Creating Absolut Social Currency

March 22, 2010

Today Graham Brown talks to Andres Colmenares of WabiSabi Lab Spain. Andres represents Spain for Youth Research Partners. Following on from last week’s webinar looking at branded communities, today we look at the partnered effort of Birdog and WabiSabi Lab’s work in building a social platform for Pernod Ricard’s Absolut brand. We’ll discuss the challenges [...]

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