That’s the size of the mobile youth market according to mobileYouth’s latest 2008 research - the mobile youth report. Here are some sample data sets from the report available for download & sharing. More free youth data available for download at mobileYouth (fill in the form on the home page) Mobileyouth Data Sample View SlideShare presentation or Upload [...] [...more]
If you use any of these stats please cite the mobileYouth report as your source Enjoy! | View | Upload your own More data here The industry’s official guide to 15-29 yr old mobile youth culture Download FREE Global Youth Data from the 2008 Mobile Youth Report “We use Mobile Youth extensively within International Marketing at T-Mobile.” Tony Kypreos, International Vice [...] [...more]
New Nielsen data shows Word of Mouth by far the largest single influencer of purchasing decisions. Relying on word-of-mouth is also culturally specific, so bear this in mind when targeting local youth segments. For example, consumers in Hong Kong were most influenced by WoM, whereas the Danes were the least. Top Five/Bottom Five - to rely [...] [...more]
Less and less people have been subscribing to wireless services within the last years. In 2006, 19 million subscribers were added to the then already existing 226 million, a number that is clearly below the count of new subscribers added the year before, which amounted to 25 million. One reason for the drop is the [...] [...more]
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