On November 4, 2008,
in features,
by Graham Brown
Trust Earned and Lost
“Communication is not a function of technique but a function of trust” – Stephen R Covey
Trust is earned never bought. It comes from years of doing rather than saying. Consider the Google brand as a trusted benchmark. However, trust is easily lost through complacency and the 6 ways illustrated below.
In my [...]
On March 14, 2008,
in News,
by Graham Brown
Youth don’t wake up in the middle of the night in a cold sweat with your mobile app or your brand on their mind – so why do we think otherwise?
Let’s face it – youth don’t care about you, your product, your latest whatever or the fact that you’re the leading, the biggest, the most [...]
