Trust Earned and Lost “Communication is not a function of technique but a function of trust” – Stephen R Covey Trust is earned never bought. It comes from years of doing rather than saying. Consider the Google brand as a trusted benchmark. However, trust is easily lost through complacency and the 6 ways illustrated below. [...]
stephen covey
Youth don’t wake up in the middle of the night in a cold sweat with your mobile app or your brand on their mind – so why do we think otherwise? Let’s face it – youth don’t care about you, your product, your latest whatever or the fact that you’re the leading, the biggest, the [...]
