Remember your fresher year at University? If you were anything like this lot, you probably didn’t :) Here’s a gentle reminder of the universe of mobileYouth presented by Tom Thurlo courtesy of Bebo’s “Meet the Freshers” and Derek Baird’s find. (more on Bebo’s mobile strategy - with interview) For more on the street videos of youth and [...] [...more]
Key Trends in Youth Marketing edited by author Graham Brown. If you’re interested in Youth Marketing, also check out our 7 laws of Youth Marketing. Want to find out more in our global Youth Trends Report? Need powerpoint presentations on Youth Marketing and Mobile Trends? The fitness landscape that determines success in marketing to young consumers is [...] [...more]
Not the intended target audience, but there are now an estimated 8 million high schoolers in the US using Google Docs. Google is now actively seeking ways to build a dialogue with this target audience to work out how they can develop the service around their needs. According to Mashable.com “Google Docs has teamed up with [...] [...more]
Red Bull have known for some time know how effective peer based recommendation and partnerships with student ambassadors can be. It’s a strategy that isn’t limited to FMCG products. Airline JetBlue is also trying its hand at leaning on the power of the campus. JetBlue recently launched a programme to promote its cheap fares to college [...] [...more]
Michael Arrington from TechCrunch writes an interesting post today about a letter he received from an 11 year old college student desperate to reinstate his (the student’s) Facebook account. The student writes: “I’m a college student at University of Michigan and Facebook has deactivated my account. I’ve noticed, from reading your blog, you have connections to [...] [...more]
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