Students

Trend: Churn is Social (Are industry ideas about loyalty wrong?)

by ghanik on May 25, 2011

Is there such a thing as loyalty when it comes to young people and mobile operators? What are the limitations of using price as a strategy to reduce churn? Can operators use influencers in a group to get the group to switch operators? What can operators learn from the young people in the Harajuku area [...]

How can Nokia recapture the youth segment?

by Graham Brown on June 16, 2010

A new webinar presented by Graham Brown and Ben Leis of mobileYouth. We’ll be taking a health check on the Nokia brand from the youth perspective and answering the following questions: * How is Nokia losing ground to Blackberry in the student segment? * Where should Nokia focus now? * Where are the key bottlenecks [...]

The Next 10 Years of Marketing

February 10, 2009

Here’s the problem ~ feel free to share the graphics & slides …think of the problem as a pipeline which is caused by this… industrial education to serve an industrial society industrial marketing serves industrial companies brand owners and managers around the world think… so any surprise this is how the real owners react… But [...]

Read the full article →

100m mobile youth in USA by 2010

January 14, 2009

By 2010, American mobile owning youth under 30 will number 100 million. The USA is the most valuable mobile youth market in the world currently producing 17% of the world’s total telecoms youth revenue, or $48 billion per year. Here is mobileYouth’s latest reportage from Tampa, Florida More mobile youth videos on youtube There are [...]

Read the full article →

50 Youth Marketing Trends for 2009 (Part One 1-25)

December 17, 2008

Enjoy the presentation, it’s all drawn from my (Graham Brown) own writing over the recent years and compiled into forecasts for 2009. Ping me on twitter if something sparks your interest PART 1: 50 Youth Marketing Trends for 2009 by Graham Brown mobileYouth.org View SlideShare presentation or Upload your own. (tags: youth marketing) Technorati Tags: [...]

Read the full article →

Meet the Freshers “We eat Pot Noodle and Stuff”

October 7, 2008

Remember your fresher year at University? If you were anything like this lot, you probably didn’t :) Here’s a gentle reminder of the universe of mobileYouth presented by Tom Thurlo courtesy of Bebo’s “Meet the Freshers” and Derek Baird’s find. (more on Bebo’s mobile strategy – with interview) For more on the street videos of [...]

Read the full article →

7 key trends in youth marketing

March 26, 2008

Key Trends in Youth Marketing edited by author Graham Brown. If you’re interested in Youth Marketing, also check out our 7 laws of Youth Marketing. Have you read the Youth Marketing Handbook yet? Students: Training opportunities available at the Youth Marketing Academy The fitness landscape that determines success in marketing to young consumers is changing. [...]

Read the full article →

Youth love Google Docs

November 16, 2007

Not the intended target audience, but there are now an estimated 8 million high schoolers in the US using Google Docs. Google is now actively seeking ways to build a dialogue with this target audience to work out how they can develop the service around their needs. According to Mashable.com “Google Docs has teamed up [...]

Read the full article →

JetBlue and using “off-line widgets” (i.e. students) in marketing to youth

November 16, 2007

Red Bull have known for some time know how effective peer based recommendation and partnerships with student ambassadors can be. It’s a strategy that isn’t limited to FMCG products. Airline JetBlue is also trying its hand at leaning on the power of the campus. JetBlue recently launched a programme to promote its cheap fares to [...]

Read the full article →

No Facebook? No College Life

November 15, 2007

Michael Arrington from TechCrunch writes an interesting post today about a letter he received from an 11 year old college student desperate to reinstate his (the student’s) Facebook account. The student writes: “I’m a college student at University of Michigan and Facebook has deactivated my account. I’ve noticed, from reading your blog, you have connections [...]

Read the full article →