Youth Lifestyle Trends

Society
Is Twitter the new CNN?
Social website Twitter has played a big part at making the world aware of the situation in Iran. Social media also allows the citizens of Iran to organize and take action against the government. (Grownup Thinking.com)
Check out more news covered here on mobileYouth about Iran. Referencing Are today’s freedom fighters using [...]

Youth and Education – Digital textbooks, millionth English word, and challenging the university

One thousand books at your hands
It seems that nothing can stop digitalization. Carrying loads of bulky books to school are thing of the past. Discover how the state of California plans to revolutionize the way their students learn. (Impact Lab)
Birth of a new word
A new words is generated every 98 minutes according to Global Language Monitor. The [...]

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The Next 10 Years of Marketing

Here’s the problem ~ feel free to share the graphics & slides
…think of the problem as a pipeline

which is caused by this…

industrial education to serve an industrial society
industrial marketing serves industrial companies
brand owners and managers around the world think…

so any surprise this is how the real owners react…

But fear not! This is what “they” are [...]

100m mobile youth in USA by 2010

By 2010, American mobile owning youth under 30 will number 100 million.
The USA is the most valuable mobile youth market in the world currently producing 17% of the world’s total telecoms youth revenue, or $48 billion per year.
Here is mobileYouth’s latest reportage from Tampa, Florida

More mobile youth videos on youtube
There are plenty of decent USA [...]

50 Youth Marketing Trends for 2009 (Part One 1-25)

Enjoy the presentation, it’s all drawn from my (Graham Brown) own writing over the recent years and compiled into forecasts for 2009.
Ping me on twitter if something sparks your interest
PART 1: 50 Youth Marketing Trends for 2009 by Graham Brown mobileYouth.org
View SlideShare presentation or Upload your own. (tags: youth marketing)

Technorati Tags: youth marketing, mobile marketing, [...]

Meet the Freshers “We eat Pot Noodle and Stuff”

Remember your fresher year at University?
If you were anything like this lot, you probably didn’t :) Here’s a gentle reminder of the universe of mobileYouth presented by Tom Thurlo courtesy of Bebo’s “Meet the Freshers” and Derek Baird’s find. (more on Bebo’s mobile strategy – with interview)

For more on the street videos of youth and [...]

7 key trends in youth marketing – Spring 2008

If you are interested in youth trends, don’t forget to check out our latest youth marketing radio series – with audio files available for free download.
Key Trends in Youth Marketing edited by author Graham Brown. If you’re interested in Youth Marketing, also check out our 7 laws of Youth Marketing.

Want to find out more in [...]

Youth love Google Docs

Not the intended target audience, but there are now an estimated 8 million high schoolers in the US using Google Docs. Google is now actively seeking ways to build a dialogue with this target audience to work out how they can develop the service around their needs.
According to Mashable.com “Google Docs has teamed up with [...]

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JetBlue and using “off-line widgets” (i.e. students) in marketing to youth

Red Bull have known for some time know how effective peer based recommendation and partnerships with student ambassadors can be. It’s a strategy that isn’t limited to FMCG products.
Airline JetBlue is also trying its hand at leaning on the power of the campus. JetBlue recently launched a programme to promote its cheap fares to college [...]

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No Facebook? No College Life

Michael Arrington from TechCrunch writes an interesting post today about a letter he received from an 11 year old college student desperate to reinstate his (the student’s) Facebook account. The student writes:
“I’m a college student at University of Michigan and Facebook has deactivated my account. I’ve noticed, from reading your blog, you have connections to [...]

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