teens

Teens like Blackberry but secretly love the iPhone

by Graham Brown on November 7, 2011

Ask any teen about the relationships that count and they’ll tell you “it’s complicated”. Blackberry is no different. Teen mobile behavior and their relationship with the handset is a curious one that we’ve tracked since 2009. Data tell us that they may be getting their hands on Blackberry but our own insights tell us their [...]

Mobile and youth will change the face of shopping

by Graham Brown on November 5, 2011

With everyone talking about mobile payments have we lost focus on the key issue? Mobile payments isn’t about the payment but the activities and social context supported by the payments. How will smartphones turn shopping, music and other youth pastimes back into a social experience?

The secret lives of teenagers

November 4, 2011

Misunderstood since 1904 Since the term “Adolescence” was first used in 1904, teenagers have become the most often misunderstood demographic throughout modern human history – misunderstood by marketers, teachers and parents. They have always been viewed as either rebellious thrill seekers or wanna-be followers of the latest fad. Teenagers throughout generations have always driven faster [...]

Read the full article →

Youth Mobile Usage: Infographic

November 3, 2011

Interesting composition by JIWire (see link below) called “How the millenial generation uses mobile” to add to the growing number of infographics about youth mobile usage. This data is a useful add to any presentation. While data is important to marketing and product related decisions for mobile companies we are increasingly operating in an era [...]

Read the full article →

Are teens brains wired differently?

September 16, 2011

As adults, there are some decisions we don’t have to think about. Eating a salad? Good idea. Swimming with sharks? Bad idea. This is because our amygdala and insula, the parts of the brain that initiate our fight/flight response, give us an instinctual sense that something is good or bad. However, it’s not always that [...]

Read the full article →

Do Teens Still Like Email?

September 3, 2011

flickr (c) beretclaire Mediapost covers a recent AWeber survey. It concludes that social media and email have equal ranking in their life when it comes to messaging. Unlike older generations, we believe that teens have adapted faster to a wider variety of messaging formats such as BBM. Overall, 44% believe email has its place and [...]

Read the full article →

Why are teens the future of mobile apps?

September 2, 2011

Yet another example of how teens, not middle aged product development managers, are at the forefront of mobile app development. When will we, the industry, learn to acknowledge their contribution and start curating rather than innovating (like Google, Apple and Facebook are doing)? SMS, Facebook, BBM, mobile music anyone? From Wired.com >> Meet Max Weisel, [...]

Read the full article →

New data from Ofcom suggests UK teenagers ditching TV and books for their smartphones

August 4, 2011

The most recent communications market report released by Ofcom for the UK tells us that 47% of teenagers (12-15) in the UK own a smartphone compared to 27% of adults. This comes as no surprise as the mobileYouth 2010 report already pointed out that the smartphone market was being driven by youth mobile owners globally.

Read the full article →

Trend: Droidettes (will teens drive Android?)

June 17, 2011

Are youth key in the development of Android applications? We already know that youth were the first to adopt and develop SMS. Both Facebook and Napster were invented by 19 year olds. Youth also scoped and developed BBM as a usable service. Now brands like Google are hoping to harness this creativity to youthsource future [...]

Read the full article →

Latest Youth Marketing Statistics Friday 3rd July

July 3, 2009

* TV Ads Most Helpful; Web Banners Most Ignored (MarketingCharts) * Today’s Teens Buy 19% Less Music (MarketingCharts) * 52% of British kids aged 5-9 have a mobile phone (Digital-stats) * teens love events (Brandflakesforbreakfast) * How Can Advertisers Get Through to Teens? (eMarketer) * Mobile Phones Beat PCs for Young Women (MarketingCharts) * Why [...]

Read the full article →

← Previous Entries