The teen market in the U.S. has typically been among the fastest growing in the wireless industry and by the age of 17 at least 91 percent of girls and 78 percent of boys own a mobile phone, according to a new study from Multimedia Intelligence. That market’s now reaching a point of saturation, so [...] [...more]
Teenagers and Cell Phones: Full, Unedited Interview with André Caron People of many different ages use cell phones, of course, but for teenagers, it occupies a particularly important role. It’s a social prosthetic, a form of community building, and sometimes the source of battles with parents. Recently, I interviewed André Caron. He’s the director of the [...] [...more]
A new U.S. online survey titled Teen Topix has released the results of their study on young consumers aged 13-17 years and their mobile phone preferences and behaviour. When question on the key benefits of their mobile phones it was not surprising that ‘convenience’ comes out top with 77% claiming that the ‘convenience of being able [...] [...more]
Not the intended target audience, but there are now an estimated 8 million high schoolers in the US using Google Docs. Google is now actively seeking ways to build a dialogue with this target audience to work out how they can develop the service around their needs. According to Mashable.com “Google Docs has teamed up with [...] [...more]
According to predictions by Yankee Group, over 10 million US tweens (children aged 8 to 12) will own a mobile phone by 2010. In 2005, only around 5 million US tweens carried a mobile device. While many children will turn to conventional devices and use minutes contained in family plans, there is also the option [...] [...more]
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