mobileYouth®

Welcome to the mobileYouth® blog brought to you by What Youth Think. We cover youth marketing and mobile culture. For a youth marketing 101 check the presentations and videos listed below.

The Young Ideas Salon 2010

Good Overviews
50 Youth Marketing Keywords you need to know
Youth Trends Report (new site)
The mobileYouth report

Content vs Context
Content is Dead, Long Live Context
Red Bull: Gold Standard
A look at Red Bull 1976 Games
End of the Pepsi Generation
Create Culture or Go Home
The Britney Spears Model
Context: 10 Brands that Lead

Social Currency
The Social Media Campfire
What is Social Currency?
Paid vs Earned Media
Youth Buyology

Brand Leadership
Stop Benchmarking, Start Playing by your own rules
What they don't teach you at Business School
Platforms vs Pipelines

End of Brand Management
Customers Are The Brand
Customers Are The Brand
We're in the business of connecting our customers
The C2C Era
Big means nothing if You mean nothing
Because it's Theirs
Growing Grass Roots Movements

Brand Democracy
The day we met Threadless

Attention is Your Biggest Cost
The Attention Economy
The Future of Storytelling
You Can't Buy Trust and Attention Anymore
Now I Can Drink Me
Youth don't wake up thinking about Your Brand

Meatball Sundae
New Media Business As Usual
Meatball Sundae: What is it?
Talks Social Walks Industrial

The 90-10 Rule
Passionistas - who are they?
We don't care about 90% of you
Backdoor Competition
Beachheads
Brand trust and advocacy survey