SMS has long been the domain of youth. Not only did youth “discover” SMS but they also brought it to the mass market and, according to our research, remain the heaviest users. But, to think that SMS will remain the bread and butter of the mobile industry in the next 5 years is simply deluded. [...]
About mobileYouth®
We are a research advisory firm founded in 2001. We help companies understand and connect with youth to developer better customer insights, innovation and marketing. We publish the annual mobileYouth report and conduct bespoke research projects. We also build bridges between the marketing world and youth (see the Youth Marketing Academy)
Some of Our Clients
From the mobileYouth Report
Generation O
Teenage Pirates Profile
Interview with Graham BrownFacebook & Twitter
