In a survey conducted by McCann Worldgroup Thai teenagers were asked about their favourite form of media. The results – Internet and mobile phone take up the two top ranks, followed by TV in third place.
This outcome could be interpreted as a shift from traditional to more innovative and interactive media, and while it [...]
50 Youth Marketing Keywords you need to know Youth Trends Report (new site) The mobileYouth report
A look at Red Bull 1976 Games End of the Pepsi Generation
Create Culture or Go Home Context: 10 Brands that Lead The Social Media Campfire What is Social Currency? Paid vs Earned Media
Youth Buyology What they don't teach you at Business School Customers Are The Brand Customers Are The Brand The C2C Era Growing Grass Roots Movements The day we met Threadless The Attention Economy Now I Can Drink Me Meatball Sundae: What is it? Brand trust and advocacy survey
