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Customers Are The Brand

by Graham Brown on May 17, 2010

The Berlin Wall fell in 1989 but for most agencies and brands the Cold War is alive and well. Find out how key youth brands are revolutionizing their approach to engaging customers and changing their marketing from telling stories about the brand to helping customers tell theirs. View the webinar Customers Are The Brand (live [...]

BrandDemocracy: Who controls the narrative?

by Graham Brown on May 14, 2010

BrandDemocracy: helping customers tell their story. It’s simple but so far removed from the dominant wisdom – use modern technology to tell the story about the brand. Now y’all know I’m a big Threadless fan (see the video when I met Threadless team) so any excuse to riff about them once again is most welcome. [...]

Which Tribe are you Leading?

October 31, 2009
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Cool Youth Brands List on Twitter

October 30, 2009

Find out more about youth branding and youth marketing in our 2 new Books The Youth Marketing Handbook Influence: A Marketer’s Guide From Monster Energy Drinks to Jet Blue – here’s a list of the brands we love here at mobileYouth on Twitter so you can easily keep up with the trends. NEXT GEN BRAND [...]

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Because it’s theirs…

September 21, 2009

Do your customers think they own your brand? The days of control are behind us. The brands that will win in this new landscape are those whose base of operations lie not in control but in leadership. This is brand democracy at work. We’ve got to get it into our heads that youth don’t wake [...]

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Now I can drink me – Chapter 2 (draft)

June 23, 2009

via threadless.com 17 year old Jessica is out shopping with her friends. Fingering through the racks with her spare hand she holds an iced cold Mocha Frappucino in the other purchased from the local Starbucks. They exchange opinions about what’s cool and what’s not. A simple retro design in pink called “Helium Menageries” catches her [...]

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Is your marketing telling a story about the brand or the customer?

June 18, 2009

Marketing is all about storytelling because storytelling has, since the era of the spoken word and the hunter gatherers huddled around the campfire, been the most effective way of communicating meaning and change to others. So often we reduce marketing to the features, the product. How successful would parents be if they instructed their kids [...]

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MobileYouth meets Threadless – the future of Youth Marketing?

May 20, 2009

Is this the face of Youth Marketing’s future? * 470,000 followers on Twitter * 1 million community members * $30m in revenues with 30% operating profit margin (and that was back in 06) * and…wait for it…. no advertising I had the opportunity to meet the guys at Threadless as a part of our 2009 [...]

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