tokyo

You gotta stop benchmarking and start playing by your own rules

by Graham Brown on October 2, 2009

The above slide is a quote from Peter Van Stolk on the Big Soda marketing model built on Pipelines rather than Platforms for engaging youth. The rules say that creating a great brand for youth is about creating the big idea – the drumming monkey, the gopher or the flashmob. That’s the unquestionable rule. Big [...]

What is Social Currency?

by Graham Brown on February 25, 2009

What is Social Currency? (Graham Brown mobileYouth.org) Tokyo 2008 I caught up with Kan the next day in Starbucks, Futakotamagawa – a pleasant outskirt of Tokyo where I lived so many years before. A lot had changed, the old plaza that remained as the last bastion of boutique shops – including a charming Indian restaurant [...]