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50 Youth Marketing Keywords (Part Five)

by Graham Brown on March 23, 2009

50 Youth Marketing Keywords You Need to Know PART FIVE (Graham Brown mobileYouth.org) View more presentations from Graham Brown.

Youth Trust – The 6 ways brands lose and abuse it

by Graham Brown on November 4, 2008

Trust Earned and Lost “Communication is not a function of technique but a function of trust” – Stephen R Covey Trust is earned never bought. It comes from years of doing rather than saying. Consider the Google brand as a trusted benchmark. However, trust is easily lost through complacency and the 6 ways illustrated below. [...]