50 Youth Marketing Keywords (Part Five)

50 Youth Marketing Keywords You Need to Know PART FIVE (Graham Brown mobileYouth.org)
View more presentations from Graham Brown.

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Youth Trust – The 6 ways brands lose and abuse it

Trust Earned and Lost
“Communication is not a function of technique but a function of trust” – Stephen R Covey
Trust is earned never bought. It comes from years of doing rather than saying. Consider the Google brand as a trusted benchmark. However, trust is easily lost through complacency and the 6 ways illustrated below.
In my [...]

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