The above slide is a quote from Peter Van Stolk on the Big Soda marketing model built on Pipelines rather than Platforms for engaging youth.
The rules say that creating a great brand for youth is about creating the big idea – the drumming monkey, the gopher or the flashmob. That’s the unquestionable rule. Big idea, [...]
A new youth marketing presentation. (see below)
“Congratulations” read the letter, “Your photo submission has been approved and will appear on Jones Soda bottles soon.”
Like most teenagers her age, recognition by the products and brands that touch her life was narrowly confined to advertising, promotions and unsigned birthday cards. To “win” something or to feel that [...]
* Canadian Youth Survey (kolbs)
* Freeconomics – maybe people will start paying for things (The Equity Kicker)
* Launch: Teen Speakers Bureau (Radical Parenting)
* EMI is screwed. Utterly screwed. (Music Think Tank)
* Delhi mobile subscribers face problem of plenty (Times of India)
* Today’s Teens Buy 19% Less Music (MarketingCharts)
* The UK iPhone Mania (eMarketer Articles)
* Kids, [...]
New mobileyouth video today. I decided to head up to London’s South Bank and talk to some skate dudes about mobile phone use to show how easy it is to start building a dialogue with young customers in their universe as opposed to stuffing them in sterile focus groups.
As a youth I fell in [...]
* Guest Blogger: UK vs US: Are Mobile Teens that Different? (Teenlab)
* Guest Blogger: May I have my textbooks on my mobile please? (Teenlab)
* Who Knew? Millennials Are Foodies (Millennial Marketing)
* Report: Gen Y Wants TV to Get More Social (Barking Robot)
* Tweens Smoking Smarties: Is This a Trend? (Barking Robot)
* 50 Youth Marketing Keywords [...]
* Why MySpace is a Nightclub and Facebook is a Sorority (Radical Parenting)
* Brands Are Dying; Deal With It (Customer Experience Matters)
* Gen Y Entrepreneur: Jordan Goldman, Unigo.com (debaird)
* Saudis Race All Night, Fueled by Boredom (nytimes)
* Planet B-Boy – Incredible Documentary (crackunit)
* Japan inducts ambassadors of cute (cscoutjapan)
* New Youth Blogger on the Block [...]
What is it? A webinar (online seminar) for people passionate about youth marketing trends
Crowdsource the future. Share our ideas and insights.
1) Read the presentation
2) If you like what you see pitch in with your ideas / message me on twitter or by email
3) Reflect on the following questions: What value could you add to the [...]
* PART 1: 50 Youth Marketing Trends for 2009 (Slideshare)
* Customer managed experience: Facebook lets you vote on ads (Customer Experience Crossroads)
* Helping Teens Shop: Six Ways Tech Can Improve the Shopping Experience (Worldwide Lab at Alcatel-Lucent)
* Is blogging better than sex? 46% of women think so… (Blogs.wsj.com)
* What do students prefer – email, IM [...]
“Some media is the whack” says Chuck D..was he talking about us?
image courtesy of Wikipedia
Movements or Trends?
Social Media thinks it’s a movement but most of it only translates into a trend. How much of social media is a reality and how much is hype?
“Everybody had a feeling something was going to happen but nobody knew [...]
