Trends

New Presentation: Content vs Context

April 25, 2011

Part of the Trends 101 Series In every interaction, brand message and product we “see” the content but “feel” the context and it’s the feeling we buy. Think of your product as content and the social packaging as its context Now think of ways to increase the value of the context and reduce the cost [...]

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New Presentation: 10 Key Youth Marketing Concepts Explained

April 22, 2011

Part of the Trends 101 Presentation series

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Mobile Youth Around the World: Insights into mobile youth culture

April 21, 2011

Insights into mobile youth culture by mobileYouth. Key statistics for 2011. 1.8 billion mobile owning youth in the world. Youth spend 1 in 10 dollars of their disposable income on mobile. 60% of youth sleep with their mobile phones. Youth SMS use will fall 20% int he next 5 years. Data, charts and presentations on [...]

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Trends 101 – new presentation by Graham Brown

April 20, 2011

New 130 slide presentation by Graham Brown of mobileYouth covering 10 years of work in the field. 101 Trends shared in this slide deck including: * Social Thinking * Content vs Context * Paid vs Earned Media * Brand Democracy * Fanspotting * Youthsourcing How to download the presentation (on MobileYouthReport.com)

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mobileYouth TV#21: Mobile Social Networking and Marketing in Japan with Kei Simada

March 27, 2011

Graham Brown and Kei Shimada discuss latest trends in mobile social networking and how brands are using mobile for marketing in Japan. Category: People & BlogsUploaded by: MobileYouthHosted: youtube

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mobileYouth TV#20: Latest youth and media trends from Australia with Andrew Mackinnon

March 27, 2011

Graham Brown and Andrew Mackinnon discuss latest trends in youth and media culture from Australia with case studies from tech and fashion brands. Category: People & BlogsUploaded by: MobileYouthHosted: youtube

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mobileYouth TV #18: The Food Truck Movement in Los Angeles

March 25, 2011

Graham Brown interviews Ian Votteri on the beginnings of the Food Truck Movement in Los Angeles. Find out how Kogi started food trucks in the West End of LA and made it big. Category: People & BlogsUploaded by: MobileYouthHosted: youtube

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mobileYouth TV #17: Marc Kornberger talks emerging mobile youth trends from South Africa

February 20, 2011

Graham Brown and Marc Kornberger discuss emerging mobile youth trends from South Africa and how can mobile brands better connect with young South Africans. Category: People & BlogsUploaded by: MobileYouthHosted: youtube

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MobileYouth TV #14: India Youth Trends with Samyak Chakrabarty

January 26, 2011

Graham Brown and Freddie Benjamin are joined by Indian Youth Expert Samyak Chakrabarty to discuss the emergence of offline social networks for Word-of-Mouth marketing in the Indian market. Find out why young Indian girls are adopting Blackberry phones faster than young Indian boys and how the operator price wars affected a key youth behavior of [...]

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mobileYouth TV #16: Ian Calvert reveals how young girls co-created Levi’s Eva label in South Africa

January 23, 2011

Graham Brown interviews Ian Calvert from Instant Grass (South Africa) on the new emerging research methodology in gaining insights from youth. Ian dishes on the story behind the success of Levi’s Eva jeans in South Africa and the pivotal role of young girls in creating the jeans in the first place. Category: People & BlogsUploaded [...]

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