As Stephen MR Covey (son of the Covey you know) said “Trust is the one thing that touches everything.”
If you think about it, trust is so often relegated to the domains of PR or CSR. It’s never seen as critical to the development of the bottom line.
But, if you consider that “communication is a function [...]
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My friend Gary Beck over at Killer B promotions repsonsible for the rather excellent Teen Masters bowling movement asked me recently for my opinion on Nielsen’s latest media report on teens. I’ll share my reply here to bring you into the loop of this discussion too.
Re: Assumptions made in Nielsen report about Teen media usage
Superficially [...]
This week we’re focusing on Boost Mobile and its competitors. We like Boost here @ mobileYouth but it’s not all coming up roses. Before we launch into the radio, check out the caveat from Josh (no not that Josh, but Josh from What Youth Think) delivers an honest review on Boost – “it sucks!” he [...]
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Slides from New Presentation. View Presentation at end of post
End of the Pepsi Generation – with video – by Graham Brown (mobileYouth.org)
View more presentations from Graham Brown.
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Paid Music’s Slippery Slope
Teen paid music consumption continues its downward slope. NPD reports that 13-17 yr olds consumed 19% less paid music in 2008 than in 2007. Interest in music, however, fails to wane with more teens listening to online radio than ever (now at 52% compared to 38% one year earlier). (Source Marketing Charts)
And [...]
* April 2009 Carnival of Trust (Egyii)
* Delhi mobile subscribers face problem of plenty (Times of India)
* Long-Term Generous Marketing (180360720)
* A tryvertising lab for San Diego (Springwise)
* Desire Paths: Branding for Digital Lives (Slideshare)
* Gen Y is hard to reach on social networks too (Econsultancy)
* What If Gen Y Wants to Be Behaviorally Targeted? [...]
* April 2009 Carnival of Trust (Egyii)
* Delhi mobile subscribers face problem of plenty (Times of India)
* Long-Term Generous Marketing (180360720)
* A tryvertising lab for San Diego (Springwise)
* Desire Paths: Branding for Digital Lives (Slideshare)
* Gen Y is hard to reach on social networks too (Econsultancy)
* What If Gen Y Wants to Be Behaviorally Targeted? [...]
* A tryvertising lab for San Diego (Springwise)
* Desire Paths: Branding for Digital Lives (Slideshare)
* Gen Y is hard to reach on social networks too (Econsultancy)
* What If Gen Y Wants to Be Behaviorally Targeted? (Advertising Age)
* 50 Youth Marketing Keywords You Need to Know PART TWO (Graham Brown mobileYouth.org) (Slideshare)
* Apple Tops List of [...]
