Paid Music’s Slippery Slope
Teen paid music consumption continues its downward slope. NPD reports that 13-17 yr olds consumed 19% less paid music in 2008 than in 2007. Interest in music, however, fails to wane with more teens listening to online radio than ever (now at 52% compared to 38% one year earlier). (Source Marketing Charts)
And [...]
* April 2009 Carnival of Trust (Egyii)
* Delhi mobile subscribers face problem of plenty (Times of India)
* Long-Term Generous Marketing (180360720)
* A tryvertising lab for San Diego (Springwise)
* Desire Paths: Branding for Digital Lives (Slideshare)
* Gen Y is hard to reach on social networks too (Econsultancy)
* What If Gen Y Wants to Be Behaviorally Targeted? [...]
* April 2009 Carnival of Trust (Egyii)
* Delhi mobile subscribers face problem of plenty (Times of India)
* Long-Term Generous Marketing (180360720)
* A tryvertising lab for San Diego (Springwise)
* Desire Paths: Branding for Digital Lives (Slideshare)
* Gen Y is hard to reach on social networks too (Econsultancy)
* What If Gen Y Wants to Be Behaviorally Targeted? [...]
* A tryvertising lab for San Diego (Springwise)
* Desire Paths: Branding for Digital Lives (Slideshare)
* Gen Y is hard to reach on social networks too (Econsultancy)
* What If Gen Y Wants to Be Behaviorally Targeted? (Advertising Age)
* 50 Youth Marketing Keywords You Need to Know PART TWO (Graham Brown mobileYouth.org) (Slideshare)
* Apple Tops List of [...]
50 Youth Marketing Keywords You Need to Know PART FIVE (Graham Brown mobileYouth.org)
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* A tryvertising lab for San Diego (Springwise)
* Desire Paths: Branding for Digital Lives (Slideshare)
* Gen Y is hard to reach on social networks too (econsultancy)
* What If Gen Y Wants to Be Behaviorally Targeted? (Advertising Age)
* 50 Youth Marketing Keywords You Need to Know PART TWO (Slideshare)
* Apple Tops List of ‘Most Admired’ Companies [...]
* Does Mobile Marketing Infringe on Your Privacy? (MarketingPilgrim)
* Online News Highly Trusted by 40% Worldwide; Second Only to WOM in UK (MarketingCharts)
* TRUST DRIVES TRANSACTIONS: Why Marketing Must Go Social (Slideshows)
* Gen Y Prefers Crowd Wisdom Over Experts (TheMarketingStudent)
* Survey: Amazon, Netflix Rate High in Customer Satisfaction Online (ClickZ News)
* A Question of Trust [...]
* Customer Experience Rankings 2008 (Logic+Emotion)
* Bad News Travels Fast Via Twitter (AdPulp)
* Consumers Want Personal, Online Interaction with Brands (MarketingCharts)
* PART 1: 50 Youth Marketing Trends for 2009 (Slideshare)
* 20 Most Trusted Companies (Beyond PR)
* If you are buying loyalty, the price apparently went down (Satmetrix)
* Show You Trust Your Customer (Marketing&Strategy Innovation Blog)
* [...]
* Beyond Social Media (SlideShare)
* How About Some Free Money? (Advertising Age)
* Social media is a trust-enabler (The Viral Garden)
* Brandjacked: What happens when you don’t own your own name (Buzz Networker)
* Facebook Launches Verification Program to Increase User Trust in Applications (Facebook)
* Speed of Twitter (CGM)
* Fake reviews will destroy your reputation (Andy Sernovitz’s [...]
In 1963, agency BBDO introduced a radically new concept to the field of youth marketing - lifestyle.
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The slogan “Come alive! You’re in the Pepsi Generation” and Pepsi’s self-proclamation as “The choice of a new generation” not only struck a resonant chord with the increasingly socially mobile and affluent youth demographic [...]