trust

The Speed of Trust

by Graham Brown on November 12, 2009

As Stephen MR Covey (son of the Covey you know) said “Trust is the one thing that touches everything.” If you think about it, trust is so often relegated to the domains of PR or CSR. It’s never seen as critical to the development of the bottom line. But, if you consider that “communication is [...]

Marketing Externalities

by Graham Brown on October 24, 2009

You can’t buy trust and attention

October 22, 2009
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Why the ‘Do They Don’t They Debate’ Doesn’t Matter

October 5, 2009

My friend Gary Beck over at Killer B promotions repsonsible for the rather excellent Teen Masters bowling movement asked me recently for my opinion on Nielsen’s latest media report on teens. I’ll share my reply here to bring you into the loop of this discussion too. Re: Assumptions made in Nielsen report about Teen media [...]

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End of the Pepsi Generation

July 14, 2009

Slides from New Presentation. View Presentation at end of post End of the Pepsi Generation – with video – by Graham Brown (mobileYouth.org) View more presentations from Graham Brown.

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Youth and Trust 18 May 09

May 18, 2009

* April 2009 Carnival of Trust (Egyii) * Delhi mobile subscribers face problem of plenty (Times of India) * Long-Term Generous Marketing (180360720) * A tryvertising lab for San Diego (Springwise) * Desire Paths: Branding for Digital Lives (Slideshare) * Gen Y is hard to reach on social networks too (Econsultancy) * What If Gen [...]

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50 Youth Marketing Keywords (Part Five)

March 23, 2009

50 Youth Marketing Keywords You Need to Know PART FIVE (Graham Brown mobileYouth.org) View more presentations from Graham Brown.

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10 Articles on Trust 08 Jan 09

January 8, 2009

* Customer Experience Rankings 2008 (Logic+Emotion) * Bad News Travels Fast Via Twitter (AdPulp) * Consumers Want Personal, Online Interaction with Brands (MarketingCharts) * PART 1: 50 Youth Marketing Trends for 2009 (Slideshare) * 20 Most Trusted Companies (Beyond PR) * If you are buying loyalty, the price apparently went down (Satmetrix) * Show You [...]

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10 Articles on Trust

December 18, 2008

* Beyond Social Media (SlideShare) * How About Some Free Money? (Advertising Age) * Social media is a trust-enabler (The Viral Garden) * Brandjacked: What happens when you don’t own your own name (Buzz Networker) * Facebook Launches Verification Program to Increase User Trust in Applications (Facebook) * Speed of Twitter (CGM) * Fake reviews [...]

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End of The Pepsi Generation – Now you must earn youth trust

December 2, 2008

In 1963, agency BBDO introduced a radically new concept to the field of youth marketing – lifestyle. Join the conversation on Twitter The slogan “Come alive! You’re in the Pepsi Generation” and Pepsi’s self-proclamation as “The choice of a new generation” not only struck a resonant chord with the increasingly socially mobile and affluent youth [...]

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