trust

Youth Trust – The 6 ways brands lose and abuse it

November 4, 2008

Trust Earned and Lost “Communication is not a function of technique but a function of trust” – Stephen R Covey Trust is earned never bought. It comes from years of doing rather than saying. Consider the Google brand as a trusted benchmark. However, trust is easily lost through complacency and the 6 ways illustrated below. [...]

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Mobile Youth Presentation to Vodafone by MobileYouth.org featuring trust, loyalty, net promoter score

October 21, 2008

Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn’t re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, as with the current problem [...]

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What is “Free G”?

March 21, 2008

“Free G” – not “3G”. We are talking about mobile’s role as a relationship not a sales channel for young consumers. The money made from mobile will not be made from selling content on the mobile phone but by the cross-selling of other goods and services as a result of generating a strong relationship with [...]

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Ford takes on Toyota at its youth marketing strategy

November 22, 2007

John Farley was a former VP at Toyota, the company that brought you the kick-ass youth auto offering Scion. After some time out of the industry he has ended up at the Ford Motor Company. What is he doing there? Launching Ford’s answer to the Scion – the Ford Flex. Ford said its participating dealers [...]

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