* A tryvertising lab for San Diego (Springwise)
* Desire Paths: Branding for Digital Lives (Slideshare)
* Gen Y is hard to reach on social networks too (econsultancy)
* What If Gen Y Wants to Be Behaviorally Targeted? (Advertising Age)
* 50 Youth Marketing Keywords You Need to Know PART TWO (Slideshare)
* Apple Tops List of ‘Most Admired’ Companies [...]
* Does Mobile Marketing Infringe on Your Privacy? (MarketingPilgrim)
* Online News Highly Trusted by 40% Worldwide; Second Only to WOM in UK (MarketingCharts)
* TRUST DRIVES TRANSACTIONS: Why Marketing Must Go Social (Slideshows)
* Gen Y Prefers Crowd Wisdom Over Experts (TheMarketingStudent)
* Survey: Amazon, Netflix Rate High in Customer Satisfaction Online (ClickZ News)
* A Question of Trust [...]
* Customer Experience Rankings 2008 (Logic+Emotion)
* Bad News Travels Fast Via Twitter (AdPulp)
* Consumers Want Personal, Online Interaction with Brands (MarketingCharts)
* PART 1: 50 Youth Marketing Trends for 2009 (Slideshare)
* 20 Most Trusted Companies (Beyond PR)
* If you are buying loyalty, the price apparently went down (Satmetrix)
* Show You Trust Your Customer (Marketing&Strategy Innovation Blog)
* [...]
* Beyond Social Media (SlideShare)
* How About Some Free Money? (Advertising Age)
* Social media is a trust-enabler (The Viral Garden)
* Brandjacked: What happens when you don’t own your own name (Buzz Networker)
* Facebook Launches Verification Program to Increase User Trust in Applications (Facebook)
* Speed of Twitter (CGM)
* Fake reviews will destroy your reputation (Andy Sernovitz’s [...]
In 1963, agency BBDO introduced a radically new concept to the field of youth marketing – lifestyle.
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The slogan “Come alive! You’re in the Pepsi Generation” and Pepsi’s self-proclamation as “The choice of a new generation” not only struck a resonant chord with the increasingly socially mobile and affluent youth demographic [...]
Trust Earned and Lost
“Communication is not a function of technique but a function of trust” – Stephen R Covey
Trust is earned never bought. It comes from years of doing rather than saying. Consider the Google brand as a trusted benchmark. However, trust is easily lost through complacency and the 6 ways illustrated below.
In my [...]
Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn’t re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, as with the current problem [...]
John Farley was a former VP at Toyota, the company that brought you the kick-ass youth auto offering Scion. After some time out of the industry he has ended up at the Ford Motor Company. What is he doing there? Launching Ford’s answer to the Scion – the Ford Flex.
Ford said its participating dealers will [...]
