TV

New data from Ofcom suggests UK teenagers ditching TV and books for their smartphones

by Freddie on August 4, 2011

The most recent communications market report released by Ofcom for the UK tells us that 47% of teenagers (12-15) in the UK own a smartphone compared to 27% of adults. This comes as no surprise as the mobileYouth 2010 report already pointed out that the smartphone market was being driven by youth mobile owners globally.

We’re in the business of connecting our customers

by Graham Brown on September 28, 2009

Are you in the business of selling products or connecting your customers? (Tribes) Is your business geared towards creating marketing content or context? As the man says here… BRAND MANAGEMENT IS DEAD… (this is 2009, not 1999) BeingBrave When Procter & Gamble were tasked with raising the profile and profitability of Tampax for teenage girls [...]

End of The Pepsi Generation – Now you must earn youth trust

December 2, 2008

In 1963, agency BBDO introduced a radically new concept to the field of youth marketing – lifestyle. Join the conversation on Twitter The slogan “Come alive! You’re in the Pepsi Generation” and Pepsi’s self-proclamation as “The choice of a new generation” not only struck a resonant chord with the increasingly socially mobile and affluent youth [...]

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mobileYouth on the street – media

November 26, 2007

We went out and asked London’s youth about their media habits [youtube 296H2tPnjCY] More on-the-street videos here

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Thomas Curwen (Publicis) & Matthew White (Channel 4) on Mobile Marketing

November 1, 2007

mobileYouth / Wireless World Forum interview [youtube 8ejpnoN6HUc]

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Mobile Phone and Internet Triumph over TV

August 25, 2007

In a survey conducted by McCann Worldgroup Thai teenagers were asked about their favourite form of media. The results – Internet and mobile phone take up the two top ranks, followed by TV in third place. This outcome could be interpreted as a shift from traditional to more innovative and interactive media, and while it [...]

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