Girls and Games

It’s no secret that girls (young and middle aged) are a thriving market for video games. 65% of SIM’s players were girls – that’s around 40 million units. Nintendo’s hit series Nintendogs, selling 15 million units, was according to company sources supported by a market that was 25% female.
Ubisoft is now planning to launch its [...]

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No Facebook? No College Life

Michael Arrington from TechCrunch writes an interesting post today about a letter he received from an 11 year old college student desperate to reinstate his (the student’s) Facebook account. The student writes:
“I’m a college student at University of Michigan and Facebook has deactivated my account. I’ve noticed, from reading your blog, you have connections to [...]

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Mobile Phones Especially for Tweens

According to predictions by Yankee Group, over 10 million US tweens (children aged 8 to 12) will own a mobile phone by 2010. In 2005, only around 5 million US tweens carried a mobile device.
While many children will turn to conventional devices and use minutes contained in family plans, there is also the option [...]

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