UGC

Ford takes on Toyota at its youth marketing strategy

On November 22, 2007, in News, by Graham Brown

John Farley was a former VP at Toyota, the company that brought you the kick-ass youth auto offering Scion. After some time out of the industry he has ended up at the Ford Motor Company. What is he doing there? Launching Ford’s answer to the Scion – the Ford Flex.
Ford said its participating dealers will [...]

Tagged with: auto • brand • clarity • consumer generated content • dialogue • ford • scion • trust • UGC

Consumer Generated Content and Social Networking

On November 21, 2007, in Videos, by Graham Brown

Will it work on mobile?
We asked delegates at our recent event
YouTube Direkt

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Tagged with: advertising • CGC • consumer generated content • content • Facebook • marketing • mososo • operators • SNS • social networking • UGC • youth

Tagged with: CGC • event • SNS • social networking • testimonials • UGC

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