Tag Archive | "UGC"

Ford takes on Toyota at its youth marketing strategy

Ford takes on Toyota at its youth marketing strategy

John Farley was a former VP at Toyota, the company that brought you the kick-ass youth auto offering Scion. After some time out of the industry he has ended up at the Ford Motor Company. What is he doing there? Launching Ford’s answer to the Scion - the Ford Flex. Ford said its participating dealers will [...] [...more]

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Consumer Generated Content and Social Networking

Consumer Generated Content and Social Networking

Will it work on mobile? We asked delegates at our recent event [...more]

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Testimonials from Consumer Generated Content and Social Networking Event 2007

Testimonials from Consumer Generated Content and Social Networking Event 2007

mobileYouth/Wireless World Forum event Q3 2007 [...more]

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* Barking Robot by Derek Baird
* Big Brand on Campus by Benjamin Leis
* Canadian University Marketing by Morgan Coudray
* Change.org's Millennials Changing America Blog by Alex Steed
* China Youth Watch - China Youthology by Lisa Li Yi
* Digital Youth Research @ Berkeley
* Gen Y Music Marketing and Social Media by Greg Rollett
* Hard Knox Life by Dave Knox
* How to Break Anything by Kyle Studstill
* Mediasnackers by DK
* Millenial Marketing by Carol Phillips
* Reach Students by Luke Mitchell
* Shaping Youth by Amy Jussel
* TeenLab at Alcatel Lucent by Jennifer Carole
* The Marketing Student by David Fallarme
* Three Billion by Paul MacGregor
* Tyler Reed (Younique)
* Youth Marketing Buzz
* Youth Media Reporter by Ingrid Hu Dahl
* Ypulse by Anastasia Goodstein, Meredith Sires and Casey Lewis